March 2010

Launch: The Nest

nest magazine

What’s the best way to split a walk-in closet into his and hers? Popular web site The Nest (same company as premier wedding site, The Knot) knows – and its advice is coming to newsstands in June. According to MarketWatch.com, the magazine exclusively for newly married or co-habitating couples will be distributed at select retailers, [...]

Where Do Americans Get Their News?

news consumption in america

If you’re trying to figure out the dominant platform for news consumption in America – the single platform that Americans rely on over any other: good luck. (Chart: % of Americans news source accesses in a typical day ) That’s because only 7% of Americans rely on one sole source for news consumption and the overwhelming [...]

New Tricks in the Magazine Marketing Bag

mobile truck giveaway

When you’re trying to get your magazine in front of an agency, what’s going to make all those young media buyers pay attention? Gifts, spa treatments and cocktail parties all help. But what’s going to get them really excited? How about a mobile sweet truck that doesn’t just give away tasty treats, but also fabulous [...]

Excuse Me, Mr. Jobs, But Where’s The iMagRack?

thumbnail of ipad irainbow

With the imminent arrival of Apple’s iPad—initial orders deliver on April 3—the iHype has reached a fever pitch. Soon, anyone who feels the urge (and pays the price) can hold the magical, mystical tablet in his or her hot little hands and read a book, play a game or download tens of thousands of apps [...]

Launch: ChopChop

ChopChop kid-friendly cooking magazine

A brightly colored mag catering to the younger set is aiming to combat child obesity, one recipe at a time. ChopChop’s debut issue includes 11 recipes, tips for budding chefs and kitchen basics, according to Boston.com.

Launch: Equally Wed

Equally Wed logo

Same-sex marriages have finally hit the magazine stands, launching with brand-new Equally Wed. The publication, launched by EIC Kirsten Palladino and her wife, Maria, will feature wedding advice and features but also hard-hitting stories about the advances of same-sex marriage legislation, according to MediaBistro. According to the mag’s website, readers will also find Real Weddings [...]

The NCAA Tournament of Average Salaries

salary madness

It’s hard not to stop and pay attention when someone gets it right, and that’s exactly what PayScale did with their Salary Madness effort.

Behind the Scenes at Vanity Fair’s Oscar Party

vanity fair behind the scenes video

Vanity Fair’s annual Oscar party is typically reserved for A-list celebrities, but the magazine used video to give their audience a sneak peak without cramping any celebrities’ style.

Launch: Deen Bros. Good Cooking

Thumbnail image for Launch: Deen Bros. Good Cooking

It’s official: Men can cook, too. At least if they’re the sons of celebrity chef Paula Deen. Sons Jamie and Bobby have unveiled a quarterly magazine called Deen Bros. Good Cooking, according to mediabistro.com. Hoffman Media, which also represents mom’s bimonthly magazine, Cooking with Paula Deen, is backing the publication. CEO Phyllis Hoffman—who is hoping [...]

Launch: SW!PE

Thumbnail image for Launch: SW!PE

Not sure if art impacts its surroundings? SW!PE, a new publication created by the guards at the Metropolitan Museum of Art, might change your mind. The magazine, which debuted at the beginning of March according to its web site, features artwork such as poetry and expert sketches, from 35 present and former guards, many of [...]

Launch: Lava

Thumbnail image for Launch: Lava

The World Triathlon Corporation is hoping the third time’s a charm for former publisher John Duke, who will head a new triathlon magazine set to debut in July called Lava—the namesake comes from Ironman’s roots. Duke previously spent 14 years as publisher of Triathlete Magazine, and recently left his position as senior vice president of [...]

Launch: Healthy Aging Magazine

Thumbnail image for Launch: Healthy Aging Magazine

It’s a gift for the elderly: HealthyAging Magazine, set to launch in June. The full-color 52-page mag will dish out tips, techniques and stats on growing older in a positive way. The initial distribution in various areas of Delaware is free, according to HealthyAging’s web site, but subscriptions and on-line versions will also be available. [...]