The World Triathlon Corporation is hoping the third time’s a charm for former publisher John Duke, who will head a new triathlon magazine set to debut in July called Lava—the namesake comes from Ironman’s roots. Duke previously spent 14 years as publisher of Triathlete Magazine, and recently left his position as senior vice president of the Print Media Division for Competitor Group.
The new publication has some heavy-hitters on its team, such as former editor of Inside Triathlon, Susan Grant-Legacki and 11-time winner of national track cycling championships, Sean Watkins, who will lead sales efforts. The bi-monthly mag will have first-person racing narratives, and coverage of triathlons and trade shows. The first issues will be sent directly to U.S. athletes who have entered in Ironman’s races, and there will be subscriptions sold on the Ironman Web site.
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