How do you get the leaders of five major magazine companies together in one room?
Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media gathered to tout one of the largest print advertising campaigns ever created to promote the vitality of magazines. Man, to be a fly on the wall while that group was filming this video. The passion comes out – just watch:
The “Magazines, The Power of Print” ads will debut in your May issues (weeklies will see them this week) and on websites. They’ll continue for seven months—and reach a combined 112 million readers.
The ads are smart (“Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?”) and feature fun spreads showing iconic mag pages and covers that we all know and adore.
Not to mention some pretty staggering facts: Average paid subscriptions reached nearly 300 million in 2009; ad recall has increased 13% over the past five years.
I especially love the logo. Do you recognize the letters? “M” from Time, “A” from Vanity Fair, “G” from Rolling Stone, “A” from Entertainment Weekly, “Z” from Harper’s Bazaar, “I” from Marie Claire, “N” from Fortune, and “ES” from Esquire. Love it. It’s a much-needed reminder of our favorite reading materials, especially amidst the buzz of the iPad.
What do you think?
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