Quality Is Love

by M.C. Tapera on April 15, 2010

robot folding towels

Somewhere in the world, right now, there’s a robot folding hankies.

Seriously. Take a look at it.

OK, they’re not really hankies; rather, “rectangular pieces of cloth.”

But, just focus for a moment on the the geek-love expressed by the title of the accompanying post (“Adorable Laundry-Folding Robot Gives Your Towels Fastidious Attention”). The robot isn’t simply an intriguing technological accomplishment, it’s “adorable”. What’s that all about?

I have a theory. Stay with me on this: Maybe observing our attention to quality makes others feel cared for even if they’re not the direct targets of the attention.

Leave aside the fact that PopSci readers probably comprise a sample that skews heavily robophilic; casting adorableness on a mechanical valet bears notice.

Perhaps what the poster found truly compelling is the time the ’bot takes to examine, analyze, align, fold and smooth. It gives its full, considerable attention to a task many of us would prefer never to have to do again. It seems to…care. Those unremarkable quads of fabric seem to be in quite good hands—er, impactive end effectors.

But the very existence of this sophisticated device tells us something else: habituating quality is not easy.

Why else would someone spend valuable brain power and grant money, activities that on first blush seem far more difficult than folding, to create such a machine? Because the simplest things are often the hardest? Because they force us to strip everything down and face what we truly value, to face our challenges, our fears?

You’re giggling at me, aren’t you? Trying to wring all that philosophical bull from a laundry-folding robot, you’re muttering to yourself, shaking your head. I know…just stay with me a bit longer.

Amy Maclin, in a recent issue of Body + Soul Magazine, examined the quality of her home environment and found it wanting, pugnaciously wondering why dishes wouldn’t stay done nor soap scum scrubbed. She consulted Zen Buddhist priest Karen Maezen Miller, who boiled it down to this:

“Only you, with your own attention, can change your life. Attention is love. Pay attention to the dusty floors, the dirty windows and the cluttered closet. There are no cleaning secrets, and there is no hidden meaning. Your own attention is what transforms your life.”

Am I suggesting that the robot, in its relentlessly careful folding, is engaging in biomechanical self-care? Nah; lucky stiff, its life purpose is preprogrammed, no judgment required. Am I making the claim that creating quality is like housework? In a way, the same way housework is like a daily run, or meditation, or feeding a baby.

People, organizations who steep themselves in quality are communicating that what they attend to matters and what matters will be really well-cared-for. Your attention informs those watching—your vendors, your colleagues, your clients, your members—that they are in good hands indeed.

If you liked this, try:

  1. The Tao of Quality (Or, What I learned from Auto-Tune)
  2. The Year of Living Quality
  3. Is There a Future for Quality in Media?
  4. The Quality Hustle
  5. The Quality Mixtape: 20 Web Resources for Content Creation
M.C. Tapera

post written by:

Marisha is a member of TMG’s quality control team.



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* And oh yeah, these opinions belong to Marisha, not TMG Custom Media

{ 2 comments… read them below or add one }

Kate Wilson April 15, 2010 at 10:01 am

‘Quality over quantity’ is an overused phrase, and sometimes untrue. Sometimes it’s quality AND quantity like in the time you spend with your children as you raise them.

But other times it is indeed quality over quantity like in the number of friends or business contacts, if none of them will come lend a hand when you truly need it then it doesn’t matter how many of them there are. However, if you only have one friend but you know they will come whenever you call…that’s really all you need, isn’t it?

Then there are those rare times when it’s quantity OVER quality like dirt to fill a hole, it doesn’t really matter the quality of each piece of dirt, just that you have enough to fill the hole.

The importance is knowing when to apply which rule and for those who mean the most to you whether they be the children you are raising, the spouse you are building a life with, your parents who are aging, or a client that inspires you to get going in the morning….spend both with them: time and quality of effort…they will appreciate it and it will pay dividends to you that you never imagined.

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M.C. Tapera Marisha Tapera April 15, 2010 at 4:33 pm

“The importance is knowing when to apply which rule…”

It seems that the discussion of quality keeps coming back to deciding what you value and using it to guide the choices you make and the approaches you take. Thanks so much for reading and contributing your insights, Kate Wilson. Hope to hear more from you…

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