Remember the cozy, protected feeling that came with barricading your little-kid self inside a homemade fort?
So do the architects at Build LLC, a firm in Seattle, Wash., who analyzed a selection of couch-based battlements.
Besides catapulting me back to a long-ago basement rec room where I “fortified” a couple of low-slung, eggshell-hued sofas with my rambunctious little brothers—the post reminded me that the quest for quality knows no bottom limit. Even seemingly trivial actions can affect the perception of your brand.
Build’s playful critiques are both instructional and informative: the staff’s agile application of architectural standards to workaday kid stuff cleverly suggests that the firm’s putative core competency actually is.
At the same time, it suggests that the firm understands the drive that underlies the interest of any prospective client: a primal need for shelter and demarcated, defensible territory. It lets us know that Build architects value the creative purity and joy of childhood and invites us to share in them.
Not bad for a pile of couch cushions.