Social Media Guidelines Made Simple

by Andrew Hanelly on May 28, 2010

Paralysis often kicks in right after social media is adopted as a concept within an organization.

Though most people tend to see the value in attending the social media party, there is a fair amount of hesitation on how to act once you arrive.

Organizations are increasingly looking for guidelines when it comes to creating their rules of social media engagement, but there is no owner’s manual that will satisfy all the “what-if” scenarios you can dream up. There are no hard and fast rules.

But the good news is you don’t need social media guidelines. You probably already know how to act.

The “rules” of social media are easier than you may think:

If you wouldn’t say it when answering a phone call at work…

If you wouldn’t say it in a meeting…

If you wouldn’t say it in a job interview…

You probably shouldn’t say it in social media.

If you liked this, try:

  1. Social Media Monitoring Made Simple
  2. 3 Unrealistic Promises Made About Social Media
  3. 3 Simple Social Media Lessons from the Bronx Zoo Cobra
  4. Social Media Disaster Recovery: It’s All About the Response
  5. Sweaty Armpits and Social Media Authenticity
Andrew Hanelly

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Andrew is Director of Digital Strategy for TMG and for one semester in college, was a sociology major. Follow him on Twitter.

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* And oh yeah, these opinions belong to Andrew, not TMG Custom Media

{ 4 comments… read them below or add one }

bill May 28, 2010 at 1:34 pm

The tools are new, the rules are not.

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Skylar May 28, 2010 at 4:46 pm

Too funny! It looks like fun to work in your office :)

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Andrew Hanelly Andrew Hanelly May 30, 2010 at 10:55 am

@bill: Exactly.

@Skylar: We have some good times…especially when it’s a Friday and the camera is on!

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Fred Zeppelin June 3, 2010 at 12:01 am

Makes sense. Why would the rules of business change just because it’s a new medium? Right on.

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