For the past several years, print magazines have been the punching bag of the blogosphere and digital revolution.
Naysayers dubbed it “dead tree media” and essentially had a poll running to see who could predict when it would take its final breath – being on its death bed and all.
But it turns out they were wrong. Dead wrong.
A recent release of Affinity Research’s American Magazine Study finds that 188 million adults currently read print titles, and the average consumer digests 6.1 titles per month.
It seems that despite the surge in digital distractions and emerging media, print still has a place in the heart, mind, and daily routine of today’s consumer.
[image: paparutzi]
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Yes it was. And so was radio. And so were books.
Energy cannot be created or destroyed, only transferred. It seems the same is true with media. An individual medium never truly seems to die, it only shifts some of it’s share into another medium.
Saw this article this morning and thought of your comment, Tom: Radio Ad Revenue Trending Up (http://www.marketingforecast.com/archives/8598)
Kind of like the paperless office.
People still like to print things out, highlight them, and pass them around manually. Maybe it’s too easy to get lost in the sea of digital?
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