Good Ads are Content in Disguise

by Andrew Hanelly on October 14, 2012

Be useful. Be interesting. Or be ignored.

This is the three sentence survival guide for anyone who wants to earn attention and ultimately, influence action.

Recently, Science World in Vancouver took the three sentence survival guide to heart with this clever ad campaign that does its selling by telling.

Remember the wise words of early ad man Howard Gossage: “People don’t read ads—they read what interests them, and sometimes it is an ad.”

h/t reddit
Image: KarenLizzie

Written by: Andrew Hanelly

Andrew is VP of Digital Experience at TMG and for one semester in college, was a sociology major. Follow him on Twitter and Google+.

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