Say you’re perusing your favorite site.
You’re clicking around and see a headline that looks particularly interesting. You decide, hey, that seems like a good way to spend 5 minutes of my free time, so you click. Then boom, it’s a broken link.
What do you do? (And, no, crying isn’t an option).
If the site has done its job, by now you should be laughing or at the least distracted by some other cool offerings provided for you on its 404 page.
Because when it comes down to it, a good 404 page is possibly as important as having great content. If visitors to your site 404 and aren’t immediately given some reason to stay on your site, they won’t.
A 404 page could do a few things, such as:
- Explain the problem
- Offer some contact info
- Say sorry
- Provide other content options
- Turn the error into a positive experience
So how do you do it?
Well, some sites have come up with some pretty ingenious 404 pages. They’ve used their 404 page as a second chance to re-engage their visitors.
While landing on a 404 page can be drag, these sites make it a pretty awesome experience.
Check out these 52 error pages that will make you happy you 404-d, and what makes each one successful.
Conveys Your Brand Identity
Be REALLY Clever
Which 404s did you like? Here at TMG we’ve gone with humor for Engage. Check it out!