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One Size Fits All Content Publishing?

In the content publishing industry, we’re always discussing technology and how it could be applied to solve the little challenges of life. This article just popped up on our radar—which talks about the rise of designer Scott Dadich as the “Savior” of Condé Nast and how he became the new executive director of digital magazine [...]

Who Are You and What Do You Do? Customer Engagement Part 1

In our business, we get called lots of names: custom publishers, social media specialists, SEO gurus, email marketers, magazine designers, and maybe a few more that probably shouldn’t be published here. And depending on who you ask and what we’ve done for them, you’ll probably get a different perspective on what we do. But none [...]

Print or Online? There’s No Easy Answer

If I had a nickel for every time a client asked me ‘do you recommend print or online?’ I would be a rich man. Well, not quite rich, but I’d have a boatload of nickels. This question comes up almost daily from corporate marketers, association marketers, hospital marketers, and even from colleagues at other media [...]

Launch: Light & Delish

Two big-name magazine groups are translating their online product to bound pages. Hearst is introducing a bookazine, as it’s called on MediaWeek, based on content from Light & Delish, a food site launched with MSN in 2008. The consumer-driven, $9.99 Light & Delish publishes tomorrow (Feb. 2), with just three paid ads from Kraft, a [...]

Launch: Travels with Rick Steves

Rick Steves might be made of gold. He’s got travel shows and travel books. He’s even got travel tours and travel clothing lines. And soon you can get his travel magazine, published by the Smithsonian, on newsstands. According to FOLIO, the publication, tentatively titled Smithsonian Presents: Travels with Rick Steves, is expected to have a [...]

Launch: Vintage

This magazine will make your coffee table look really, really good. Vintage is a “celebration of design, culture, and the creative possibilities of print.” We like! It’s inspired by Fleur Cowes’ Flair magazine, which published in the 50s. Editor in Chief Ivy Baer Sherman caught an exhibit in New York on Flair and immediately went [...]

Launch: Techland

Calling all geeks! Time launched a new website yesterday just for you (yes, another tech blog!). Techland, the spinoff from Time’s three-year-old Nerd World blog, is muscling itself into an already-crowded category. Its hand-selected editorial staff might be its saving grace, though. It’s led by Time tech editor Peter Ha, who up until September was [...]

Launch: Sight Unseen

This week, a group of editors and designers launched Sight Unseen, a web magazine that’s dedicated to the lifestyle of modern design. It features content on art, fashion, food, and photography, book excerpts, peeks into studios and factories, and special spotlights on what designers are buying and keeping in their homes. “Through revealing interviews, first-person [...]

Launch: DiscoveryNews.com

Introducing DiscoveryNews.com, the latest breakaway website from Discovery.com, which is destined to expand Discovery Communications’ science and technology news coverage. The new site features dedicated sections on tech, space, earth, archaeology, human, history and dinosaurs, as well as weekly in depth features on various topics. Discovery is also launching a dedicated iPhone and iPod Touch [...]

Launch: The Inside Source

eBay just announced the launch of a digital magazine for shoppers called The Insides Source. It will feature articles, analysis and opinions from journalists and eBay community contributors, and will cover lifestyle topics from fashion and technology to pop culture and automotive issues. It will also provide a snapshot of real time eBay Marketplace activity, [...]

Launches: 100 in October!

According to Mr. Magazine, there were 100 magazines launched in October! (Read his blog post about the new launches here.) Here’s a sample of a few that we found interesting … Vibe Vibe is re-launching in print with a return issue in December, featuring a wider editorial focus encompassing music, fashion, politics, culture, arts and [...]

More Augmented Reality

On the heels of Popular Science’s animated cover, InStyle’s 3-D Holiday Shopping Guide, and Entertainment Weekly’s in-book videos, Esquire is pulling out all the stops and making its entire December issue the Augmented Reality Issue. It’s the first time a magazine has used this technology (you hold up the magazine page to a webcam, triggering [...]

Magazine Audiences Increase 8%

Mediamark Research and Intelligence (MRI) just announced this week that over the last decade, the total audience for leading consumer magazines has increased by about 8%. MediaPost compared MRI’s annual spring audience figures from 2000 to 2009 for 81 titles in three categories: general interest, women’s interest, and men’s interest. Total audience for women’s interest [...]

Launch: Children’s Health

Fresh on the heels of success from Men’s Health and Women’s Health, Rodale launched Children’s Health this month, with 750,000 copies of the debut issue on newsstands Sept. 15. Selling for $5.99 a copy, Children’s Health features “health and fitness advice that helps parents stay fit and keep their kids healthy and happy.” Subsequent issues [...]

Launch: Observer Playground

Calling all hip New York moms. The New York Observer just launched a new glossy magazine just for you: Observer Playground. The luxury lifestyle pub, edited by Lyss Stern of Divalysscious Moms, draws on material from Liz Lange, a maternity fashion designer, and socialites Tatiana Boncompagni Hoover, Rachel Felder and Tara Mandy. “Sophisticated people with [...]

The Key to The Economist's Success

More good news from The Economist. After announcing that its total North American circulation spiked 8.5 percent this year—and its global circ grew 6 percent to 1,418,013, double what it was a decade ago—it also announced that the magazine’s parent company saw its profits jump 26 percent to a record $92 million. What’s the key [...]

Launch: Edible Queens

Laid-off magazine gurus aren’t just sitting on their laurels these days. Just look at Domino ex staffer Michelle Adams, who is launching online shelter pub Lenny. Or former Prevention editor Leah McLaughlin, who is debuting this pub, Edible Queens—devoted to “celebrating the food culture of New York’s most diverse borough”—this week! Edible Queens will publish [...]

Launch: Lonny Magazine

I sighed, you sighed, we all sighed when beloved design magazine Domino closed its doors in January. The struggling pub gave us decorating inspiration with a funky, low-cost edge, and its closure at Conde Nast left a gaping hole on the coffee tables of 20-somethings across the country. Now, a couple of Ex-Domino staffers might [...]

Launch: BioSupply Trends Quarterly

Calling all biopharmaceutical nerds. In response to rave reviews and feedback to its bi-weekly e-newsletter, FFF Enterprises just launched BioSupply Trends Quarterly, which will be chockfull of news, trends, perspectives, and information from “the nation’s most trusted distributor of plasma products, vaccines and critical-care biopharmaceuticals.” The timing might be perfect. With the country gearing up [...]

Launch: HauteDog

What a cute publication name, not to mention a cute topic! Bluedogg Innovation Marketing & Media looks like it might go dog-wild with this new magazine, HauteDog. The publisher plans to launch four regional editions of the pup pub every six months, according to FOLIO. The first edition will be launched in Austin, Texas, with [...]

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