Jane Ottenberg

Magazines Work & Readers Take Action

Since this blog was my idea, I’ll start it with a magazine ROI story that I just heard from one of our clients. Recently this client was told by higher ups that they should kill their hospital magazine because – for no other reason than  – well, isn’t print dying? The hospital research department then [...]

Give Print a Chance

I love digital. I love videos. So much that we are changing our name from The Magazine Group to TMG. We’re performing all sorts of non-traditional media services for our clients. But I am sick of hearing that magazines are dead. The hype is what’s killing magazines, not the reality—particularly when it comes to highly [...]