Kate Ottenberg

YouTube’s First Video

Today is the 5th anniversary of YouTube. Do you remember what it was like before online video? It’s really come a long way in such a short amount of time. And in that time, we’ve discovered that watching a cat flush a toilet is hilarious and fun to watch, As is serious made-for-web content that [...]

Love This Video: New York Times’ Daily “TimesCast”

To feed consumer demand for video (and to get more mileage out of existing content), The New York Times has launched “TimesCast,” a daily video which summarizes the “big news stories of the day,” according to their website. Viewers not only get to watch senior editors discuss the issues of the day, but also get [...]

Behind the Scenes at Vanity Fair’s Oscar Party

Vanity Fair’s annual Oscar party is typically reserved for A-list celebrities, but the magazine used video to give their audience a sneak peak without cramping any celebrities’ style.

30 Billion Online Videos Watched in November

ComScore Video Metrix reports that more than 170 million U.S. Internet users watched nearly 31 billion online videos during November 2009. This means 84.8 percent of the total U.S. Internet audience viewed online video that month, a new record. Americans watched an average of 182 videos per viewer during the month. And the duration of the average [...]

Tufts University Applicants Submit Videos with Application

College admissions are getting more and more competitive by the year. No longer do high SAT scores, athletic achievements, good grades or winning personalities guarantee admission to prestigious universities. This year, the admissions office at Tufts is allowing applicants to submit one-minute videos that “says something about you.” The New York Times today reports that [...]

RIP Joost

Joost, the online video service brought to you by the founders of Skype and Kazaa, was one of the first video platforms to offer professionally produced video programming for free. They were backed by CBS and Viacom and had big syndication deals. Joost was acquired by Adconion Media, who said in a statement that “Video is [...]

US Online Ad Revenue Down 5% But Video is Small Bright Spot

The Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals every quarter reported yesterday that internet-advertising revenue in the U.S. went down by 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago. Ad Age notes that one of the big bright spots from [...]

Google to Buy Brightcove?

According to PaidContent.org, there’s a rumor going around that Google, who famously bought YouTube for more than $1 billion in 2006, may be looking to buy Brightcove, which offers a more sophisticated player and hosts higher quality videos. Publishers from the New York Times to Time Inc to us here at TMG use Brightcove – [...]

Nielsen: Video Streams Continue Growth in July

Online video streams are continuing to climb, even during the dog days of summer. Nielsen Co.’s July 2009 VideoCensus says total video streams climbed 31.4% to 11.2 billion, with a 14.2% increase in unique viewers to 136 million — per eMarketer.com. Viewers’ average usage rose 42.2% to about three-and-a-half hours a month in July. Also, [...]

Major Publishers to Try "Interruptive" Online Ads

Print publishers have had an on-going problem generating the kind of ad revenue online because let’s face it: print ads are more interactive. While you may be able to overlook a banner ad, sometimes you can’t help but let your eyes wander to an ad that you are holding in your hands. A possible solution: [...]

Online Video To Be As Common As Search, Email

A recent study by eMarketer shows that online video is continuing its trajectory into web users’ daily lives. This latest study says that the number of U.S. online video viewers will grow to 188 million in 2013, from 144 million in 2009 according to eMarketer. These figures represent individuals who download or stream video content [...]

MTV Online Video Study Offers Insight on Online Video Ads

Last week, MTV release “Project Inform,” which according to MTV is the first large-scale study to survey real consumers through millions of short-form online video streams. “Project Inform” has some measured both the effectiveness and likeability of different ad formats across a range of audience, content and advertiser categories. Some of the results include: – [...]

New York Times: Online Videos Getting Longer

The New York Times reported today that online video publishers are no longer looking at the “under 2-minute rule” for online videos because of new web habits and faster internet connections. According to the New York Times: “The viral videos of YouTube 1.0 — dog-on-skateboard and cat-on-keyboard — are being supplemented by a new, more [...]

Truveo Relaunches Sites with Improved Video Search Tools

Truveo, the second largest search engine for video (YouTube is the first) announced this week that they are undergoing a major update to its website that makes it easier to find video online. Truveo says that the updated search engine has: – A comprehensive global video index: With more than 350 million online videos from [...]

Study: Online Video Ad Spending in the US will Pass the $1 Billion Mark in 2011.

This is BIG news for publishers who have professionally produced video content online. According to MAGNA Global, a research division of the Interpublic Group, online video ad spending in the US will pass the $1 billion mark in 2011. MAGNA estimates that the market for online video ads will reach $699 million this year, a [...]

Martha Stewart Will Test Paid Online Video Downloads

Martha Stewart Omnimedia announced yesterday that the company will test a new model and start charging for online video downloads of Stewart’s archived TV show episodes and segments. An MSLO rep added that the paid video downloads will be an addition to its revenue stream and that the company is still committed to its free, [...]

Nielson Study: Online Video Ups Engagement

According to a new Neilson study, the leading online categories (shopping, directories, guides and services) are taking a backseat to social media and online video as users now treat the internet differently. “Time spent on social networks and video sites has increased astronomically,” says Charles Buchwalter, SVP, research and analytics, Nielsen Online. According to Nielson, [...]

Daily Candy Launches Online Video

Uber popular and successful email newsletter Daily Candy recently started including online video to their emails. This is the first major change that Daily Candy has made to its format, which was aquired by Comcast in August for $125 million. The production quality could use an upgrade, but they already have pre-roll ads. You can [...]

Newspaper Video Uploads are Way Up

Amid all of the doom and gloom news about the newspaper industry, Brightcove, which provides a popular platform for media companies looking to put video on the web, says that on average its newspaper customers in the U.S. uploaded 638 videos a month last year, up from 186 videos a month in 2007. Brightcove says [...]

Ad Agency Moves $20M from TV to Online Video

Reckitt-Benckiser, a major ad agency that Ad Age called “the most successful major package-goods company of the past five years in sales and profit growth,” will shift $20 million in TV ad dollars to the web for more than 15 of its brands, including Lysol, Air Wick, Mucinex, Finish and Clearasil. This is significant for [...]

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