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Rebecca Loveridge

What Makes a Magazine Cover Great?

August 26, 2010 Insight
great magazine covers

You know it when you see it. It might catch your eye and prompt you to flip the pages. It might capture a famous person or an iconic moment and ask all the right questions. And sometimes … it might even make your jaw drop. Could it be the typography, the image, the colors, the [...]

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Born to Multitask

August 24, 2010 Insight
born to multitask

Hi, I’m Becca. I’m a Gen-Y, Type-A, multitasking machine. I’m part of a generation that is expected to crank out quality work with frightening efficiency. We shave off the fat between idea inception and execution. We brainstorm in our sleep. We tweet. We write. We design. We produce. We respond to hundreds and hundreds of [...]

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Oh Magazine, How I Adore Thee

April 5, 2010 Buzz
magazines the power of print thumbnail

How do you get the leaders of five major magazine companies together in one room? Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media gathered to tout one of the largest print advertising campaigns ever created to promote the vitality of magazines. [...]

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Social Media: The Stalker Edition

April 2, 2010 Buzz
foursquare thumbnail image

The buzz at South by Southwest this year wasn’t about Twitter’s new profit model (oh wait, there isn’t one) or the iPad’s magazine newsstand (yup, still waiting on that one too). It was on location-based social media. In fact, reports from Austin that the crowds at SXSW were moving en masse from one party or [...]

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New Tricks in the Magazine Marketing Bag

March 30, 2010 Buzz
mobile truck giveaway

When you’re trying to get your magazine in front of an agency, what’s going to make all those young media buyers pay attention? Gifts, spa treatments and cocktail parties all help. But what’s going to get them really excited? How about a mobile sweet truck that doesn’t just give away tasty treats, but also fabulous [...]

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Launch: Light & Delish

February 1, 2010 Buzz
Thumbnail image for Launch: Light & Delish

Two big-name magazine groups are translating their online product to bound pages. Hearst is introducing a bookazine, as it’s called on MediaWeek, based on content from Light & Delish, a food site launched with MSN in 2008. The consumer-driven, $9.99 Light & Delish publishes tomorrow (Feb. 2), with just three paid ads from Kraft, a [...]

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The Last Decade – Told By Magazines

January 15, 2010 TMG on Video
decade of magazines movie

ASME and the MPA released this video that tells the story of the last decade (2000 to 2009) in magazine covers. We love!

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Video: How Content Will Change in 2010

January 14, 2010 Engage the Video
tmg engage video on custom content

We spent the last month looking back at the first decade, and now we’re ready to look forward. What’s going to happen in the custom media industry in 2010? Do we need to get out our credit cards to read content online? Change our magazine format to read better on the new tablets? Start looking [...]

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Launch: New You

January 11, 2010 Buzz
Thumbnail image for Launch: New You

Are you ready for a “new you”? The American Academy of Cosmetic Surgery thinks so. And they’ll try to talk you into it through a brand-new quarterly glossy titled just that. Promising an audience of 2 million readers, the pub will explore cosmetic procedures and feature interviews with doctors and patients, those can’t-look-away before and [...]

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Relaunch: Organic Gardening

January 11, 2010 Buzz
Thumbnail image for Relaunch: Organic Gardening

Organic Gardening magazine is blooming again with a relaunch debuting a new look. The February/March issue, on newsstands now, features a larger format on heavier paper stock, plus new editorial features and contributors. The 70-year-old bi-monthly also increased its rate base to 275,000 (more than five percent, and its third increase in four years!). Rodale, [...]

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