Ricky Ribeiro

Linking: It Does a Website Good

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When it comes to digital media, competition can sometimes make writers turn into digital grinches. While it’s healthy to stoke friendly competition and take pride in your work, stonewalling and shoulder checking isn’t really necessary. The web was built on the notion of sharing ideas and exchanging news. Links, the glue that holds the Internet [...]

Nudity, Pregnancy, and the Power of Magazines

mariah carey nude magazine cover

In the celebrity world, there are three life events that absolutely warrant a magazine cover and spread: Babies (both pregnancy and newborn shots), coming out of the closet and losing a significant amount of weight. Though some digital devotees have dismissed the print medium in today’s laptop/mobile/iPad age, the truth is that this tradition still [...]

Rebecca Black and the Art of Being Bad

rebecca black bad is the new good

It’s official: Bad is the new good. For the moment, anyway. While music tastes and styles have always been subjective, there’s no disputing that the buzz that built overnight around “Friday,” fledgling teen “singer” Rebecca Black’s ode to the weekend, is a sign that you don’t necessarily need to be good at what you do [...]

How Powerful Brands Make Big Deals Out of the Little Things

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What was one of the biggest news stories across the globe just a few days ago? A 16 year old boy getting a haircut. Why is this news? Well, because it wasn’t just any teenage boy, it was Grammy-snubbed, chart-topping, Canadian-born teen pop star Justin Bieber. You know, the one that sang for the President [...]

Want a Viral Video? Just Add Humanity

ted williams

Despite the Internet’s reputation for being mean-spirited, cruel and heartless, it turns out that most people who surf the web love a fairytale happy ending. How else can you explain the “viral video” phenomenon that was formerly-homeless Ted Williams’ rise to superstardom?

How to Create Unforgettable Content: 4 Tips Inspired by Nicki Minaj

nicki minaj content strategy

You may or may not have heard the news, but there’s a new face in hip-hop and it wears a pink wig. What? Seemingly out of nowhere came a young woman who quickly built a brand and persona in the world of hip hop and in the process resuscitated the dying image of the female [...]