Content Distribution

Getting your content in front of the right people is paramount to your success in content marketing.

Here are some posts to help you understand how to distribute your content in the best way possible:

How to Set the Table for Word of Mouth Marketing

http://engage.tmgcustommedia.com/wp-content/uploads/2012/02/WOM.jpg

If I play my cards right you’ll tell your friends about this post. In social media, the content you determine share-worthy is given your virtual seal of approval, making your friends more likely to read it and subsequently share it themselves. This word of mouth can be a powerful way to have your fans, followers, [...]

Keep Your Audience on Its Tweet: 4 Keys to Building a Strong Social Following

building a twitter audience

If the presidential election—coming to a polling place near you in November—is the nation’s foremost popularity contest (more than 65 million Americans voted for President Barack Obama in 2008) the ongoing battle for followers on Twitter, from a purely competitive standpoint, isn’t far behind. It has been reported that Twitter has more than 175 million [...]

Serving Up Social Media (When You’ve Already Got a Full Plate)

social media food

Lucky me! Last week I was invited to host a Social Media Club of D.C. event and let my true nerd flag fly. My task? Moderate a panel discussion that combined two of my favorite things: food and social media.

Linking: It Does a Website Good

Thumbnail image for Linking: It Does a Website Good

When it comes to digital media, competition can sometimes make writers turn into digital grinches. While it’s healthy to stoke friendly competition and take pride in your work, stonewalling and shoulder checking isn’t really necessary. The web was built on the notion of sharing ideas and exchanging news. Links, the glue that holds the Internet [...]

While Your Audience Checks In, Are You Checking Out?

are you checking out while your audience checks in?

I have a strange relationship with Foursquare; I use it compulsively, though the reasons why I do that are unclear. I check in at restaurants, movie theatres, shopping malls, and even at the veterinarian. I hadn’t realized how obsessed with the social check-in service I had become, until the day that I pulled out my [...]

The Do’s, Don’ts, and I-Can’t-Believe-They-Did-Thats of QR Codes

QR codes in funny places

Maybe it’s just me, but putting QR codes on rooftops could be the silliest idea ever. Apparently, the point is to get free advertising through Google Maps. In other words, if someone is viewing your building on Google Maps using the Earth View, they’ll see your QR code and scan it. The logic behind it [...]

QR Codes: Misunderstood? Or Are We Missing the Point?

qr codes: are they misunderstood?

Until recently, I didn’t have a smartphone, so I never paid much attention to QR codes since I wasn’t able to scan them anyway. But now I’ve finally joined the ranks of 72.5 million (and growing) smartphone owners in the U.S. and I downloaded a free QR code scanner from the App store so I could try [...]

7 Tips for Developing Your Webinar Strategy

developing a webinar strategy

As a content marketing strategy, webinars can be highly effective – positioning your organization as a thought leader or the go-to resource of valuable information. According to a recent B2B content marketing survey, nine out of ten B2B marketers are using content marketing, and of the ten content marketing tactics rated for effectiveness, webinars rated [...]

Give Me One Reason to Share It and I’ll Spread Your Post Around

reasons to share content

There are a lot of blips on our daily radars. We check our Twitter stream. We drop in on Google+. We comb through our RSS feeds. And for the most part, we ignore most of the content we see. Why? Because we’ve read it before. Because it sounds too familiar. Because it’s obvious. Because it’s [...]

7 Common Reasons Email Subscribers Stop Subscribing

7 reasons email subscribers stop subscribing

The email inbox is a battleground. There’s a lot of competition in the marketplace – nearly a quarter of a trillion emails are sent per day – and keeping subscribers happy is a challenge. Every email you send is a potential invitation for someone to unsubscribe. Here are seven commons reasons subscribers choose to end [...]

Kenny Powers, K-Swiss, and the Ramifications of Viral Success

kenny powers viral video

By now, you’ve probably seen the radical campaign from K-Swiss where Kenny Powers (a fictional character played by Danny McBride) takes over as CEO (ahem, mother***king CEO) of the company and reinvents their image via profanity-laced one-liners and no shortage of comic gold. (If you haven’t, scroll down for the video. Make sure you’re wearing [...]

3 Ways Less Content Means More to Your Audience

less is more, overwhelmed by choices

I made a surprising observation on my last trip to the grocery store. For certain brands, it cost less to buy a 2-liter bottle of soda than a smaller, single serving of the same cocktail of carbonated water and high fructose corn syrup. Spring water? Contain your astonishment: it also comes cheaper in large size. [...]

19 Boring But Effective Email Deliverability Best Practices

email deliverability best practices

With email messaging, you’re essentially pleasing two audiences: your human subscribers and sensitive spam filters. Incorporating cutting-edge best practices into your approach can help satisfy both and allow you to focus on what really matters: engaging your email audience. Spam filters “rank” email by a number of criteria – if the email fails to abide [...]

Free Your Content, and the Rest Will Follow

free your content and the rest will follow

A social media presence is a good start, but a presence alone is a lot like having a storefront on a quiet street and waiting for people to come in your door. Sure, they may find out about you eventually – if you’ve invested in advertising, have great word of mouth, dominate search engine rankings, [...]

Getting Tested: What to Test in Email Marketing

testing email

Every day, people from all over the world participate in risky behavior. We all know the dangers, we’re aware of what can happen, but we still don’t put an emphasis on getting tested before we engage in what is a daily activity for many. Of course, I’m talking about sending emails.

The Difference Between a Crowd and an Audience

difference between crowds and audiences

In a former life, I was the lead singer of a band. Believe it or not, I used to get on stage, play guitar and sing, and not everyone booed. We had a demo CD, T-shirts, and a handful of people who would show up to our gigs who weren’t blood-related.

Nudity, Pregnancy, and the Power of Magazines

mariah carey nude magazine cover

In the celebrity world, there are three life events that absolutely warrant a magazine cover and spread: Babies (both pregnancy and newborn shots), coming out of the closet and losing a significant amount of weight. Though some digital devotees have dismissed the print medium in today’s laptop/mobile/iPad age, the truth is that this tradition still [...]

Why I’m Deleting Your Press Release

delete your press release

Get a group of people from Match.com together and ask them: Ever gone on a bad date? Now get a group of editors together and ask them: Ever cringed at a press release? Chances are, (un)scientifically speaking, every single person answered with a resounding “YES” followed by their painful stories. That’s because mismatches and awkward [...]

3 Simple Social Media Lessons from the Bronx Zoo Cobra

3 Simple Social Media Lessons from the Bronx Zoo Cobra

There’s a reason the phrase “corporate stiff” exists. On our way to the social media party, we in the corporate world have to make pit stops at the legal department, the best practices office, HR, and get frisked by the brand police. After that, it’s no wonder we’re a little tense, a little stiff. And [...]

3 Tips for Better Engagement on Facebook

facebook engagement tips

It’s hard enough getting someone to flirt with you on Facebook. But getting engaged? Almost out of the question, especially if you step out of this corny metaphor and into the real-world challenge faced by most organizations: getting more engagement out of people on Facebook. Thankfully, the people over at BuddyMedia did some statistical analysis [...]

10 Rules for Real Life Social Networking

real life social networking

You probably already have Tammy Portnoy’s business card. In fact, she was likely at the event you went to last month. She was the one in the cowboy hat with the crowd of people around her. She’s been called a networking demon, and it’s true. As a PR specialist at Buffalo Communications, a golf-lifestyle PR [...]

How to Avoid Trolls, Landmines, and Time-Sucks in Social Media

guide to social landscape

The social media landscape can be a Labyrinth for even the most seasoned marketing professionals. Unexpected landmines, spiteful trolls, and productivity black holes are commonly spotted – that is if you’ve got the foresight to see them. And if you don’t? Well, you’re not totally out of luck as long as you have access to [...]

Content Marketing: Forget About the Glamour, Focus on the Grindstone

glamour versus grindstone marketing

A kindergartner came home excited after his first day of school. Talking a mile a minute, he began telling his mom about all the fun things he did: finger painting, arts and crafts, alphabet games. The list went on and on as he breathlessly detailed each moment, the story goes. Bright-eyed and encouraged, his mom [...]

How Powerful Brands Make Big Deals Out of the Little Things

Thumbnail image for How Powerful Brands Make Big Deals Out of the Little Things

What was one of the biggest news stories across the globe just a few days ago? A 16 year old boy getting a haircut. Why is this news? Well, because it wasn’t just any teenage boy, it was Grammy-snubbed, chart-topping, Canadian-born teen pop star Justin Bieber. You know, the one that sang for the President [...]

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