Content Distribution

Getting your content in front of the right people is paramount to your success in content marketing.

Here are some posts to help you understand how to distribute your content in the best way possible:

How Powerful Brands Make Big Deals Out of the Little Things

Thumbnail image for How Powerful Brands Make Big Deals Out of the Little Things

What was one of the biggest news stories across the globe just a few days ago? A 16 year old boy getting a haircut. Why is this news? Well, because it wasn’t just any teenage boy, it was Grammy-snubbed, chart-topping, Canadian-born teen pop star Justin Bieber. You know, the one that sang for the President [...]

Why SEO Would Matter Even If Search Engines Stopped Running

seo without search engines

“Isn’t SEO just the practice of gaming the search engines?” If you’ve ever had to make the case for SEO, this Molotov cocktail of cynicism has likely been lobbed your way. “But good content doesn’t need an SEO strategy.” Right. It doesn’t. And horses don’t need saddles. But things go a heck of a lot [...]

6 Steps to a Better Media Kit

better media kit

So, you did your job as a marketer and you got a nibble: someone wants to learn more about your organization. Maybe your company got some great press and reporters are hounding you for more info. Or maybe a potential advertiser finally admits they are, in fact, interested in advertising with you, and they want [...]

Content as Social Currency

content as social currency thumbnail

Think of a funny friend. This is the person you bring to happy hours and parties because you know, despite how awkward it may get, this person is sure to make everyone have a good time. Now think of a self-absorbed friend. This is the person who segues (ahem, forces) every conversation to morph into [...]

Give the Gift of Good Content

give the gift of good content

Is there a more sparkling, party-filled, cookie-eating, holiday-song-playing month than December? Wrapped up in all that fun is gift giving. Do you want to be the person who gives earrings to a woman without pierced ears, a snowblower to your friend in Hawaii or an evergreen-scented candle to someone who sneezes at the first sight [...]

How I Learned to Stop Worrying and Love the Tweet

confessions of a twitter hater thumbnail

All right, it’s confession time: I used to hate Twitter. Like many of my journalist brethen, I was skeptical, if not dumbfounded, by this microblogging platform. As a pen-to-paper, Microsoft Word kind of girl, I wasn’t crazy about the idea of the Twitterverse stepping on the toes of the print I’m still so enamored by. [...]

Big Red Things? Priceless Marketing

red shoe marketing outdoor mastercard

Last week I was rushing through Union Station’s marble halls to the Metro when I was stopped in my tracks by a very enormous red high-heel shoe (and a peep-toe one, no less). Other people were hovering around also marveling at the monstrosity, which seemed to have absolutely no explanation for its existence.

Relativity and the Best Time to Send Email

best time send email

It’s a question that gets asked more often than “do you want fries with that?” Unfortunately, the answer to “what is the best time to send email?” is not a simple one. In fact, the answer is a lot more complicated than it sounds, because it’s different for every person on every list:

Don’t Hold Your Breath Waiting for A Social Media Parade in Your Honor

social media parade

This blog post is not going to change the world. Despite how good I’ll feel when I finally hit “publish,” there probably won’t be anyone out there anxious to celebrate my social media success. And the sound of one man clapping is just kind of sad.

Free Beer

free beer

People will try anything to get attention. From publicity stunts, to false advertising, to straight-up lying, no stone is left unturned in the world of “how can I get people to pay attention to me?” I know from experience.

Building Community, One Blog at a Time

building community

A reader made my day today. Well, she’s more than a reader. She’s a blogger, and she just began blogging for a magazine website that I manage for a client. She reminded me of the impact our publications and websites can have on our audience—she even reminded me that I have an audience. Honestly, I [...]

The Dark Side I Sense in You

dark side yoda

I was amazed to learn recently that Facebook sends more people to news sites than Google does. Sixty-eight percent of your Facebook fans are likely to recommend your product, and fans will spend nearly $72 more than non-fans. All these facts come courtesy of an interesting American Marketing Association webcast, “What the Big Brands Do [...]

Who Are You and What Do You Do? Customer Engagement Part 1

my name is nametag

In our business, we get called lots of names: custom publishers, social media specialists, SEO gurus, email marketers, magazine designers, and maybe a few more that probably shouldn’t be published here. And depending on who you ask and what we’ve done for them, you’ll probably get a different perspective on what we do. But none [...]

Help! Facebook Turned My Friends Into Spammers

facebook requests thumbnail

Before you absolutely destroy me in the comments, I’d like to confess: I’ve probably “suggested you become a fan” of something on Facebook*. And there’s a good chance you denied it. And I probably sent it to you again (thinking you must have missed it). I know you didn’t miss it. I know it wasn’t [...]

What American Idol Can Teach Us About Social Media

american idol

Let’s be honest, I’m going to lose some friends for writing this. And I’m not just talking about Facebook friends. I’m talking about real, couch-moving, bail-paying, wedding-attending friends. Well, I’m not planning on moving, getting arrested, or getting married anytime soon, so here is my confession:

Are You Spamming in Real Life?

spam in real life

This morning on my way to work, I saw someone handing out business magazines at the top of the Metro escalator. Being a media nerd, and feeling the beginnings of a blog post germinate, I stood and watched for a while. I asked if I could take her picture (I thought maybe I could write [...]

Next Entries →