Launch: Lava
The World Triathlon Corporation is hoping the third time’s a charm for former publisher John Duke, who will head a new triathlon magazine set to debut in July called Lava—the namesake comes from Ironman’s roots. Duke previously spent 14 years as publisher of Triathlete Magazine, and recently left his position as senior vice president of the Print Media Division for Competitor Group. The new publication has some heavy-hitters on its team, such as former editor of Inside Triathlon, Susan Grant-Legacki and 11-time winner of national track cycling championships, Sean Watkins, who will lead sales efforts. The bi-monthly mag will have first-person racing narratives, and coverage of triathlons and trade shows. The first issues will be sent directly to U.S. athletes who have entered in Ironman’s races, and there will be subscriptions sold on the Ironman Web site.
It’s a gift for the elderly: HealthyAging Magazine, set to launch in June. The full-color 52-page mag will dish out tips, techniques and stats on growing older in a positive way. The initial distribution in various areas of Delaware is free, according to HealthyAging’s web site, but subscriptions and on-line versions will also be available. The publisher, Carolyn Worthington, said in a press release that the publication won’t focus just on the physical side of aging, but also the mental—including the importance of family—and also financial health. 
A new bi-monthly lifestyle magazine represented by j. simms agency is focusing on bringing the party home. Liquid Living Magazine, which will cover home entertainment, food and beverage, will launch at the 2010 Nightclub & Bar Convention and Trade Show in Las Vegas next month, according to Pitchengine.com. The guide promises to bring creative and green ideas for its April/May issue, including eco-friendly entertainment and new spring drinks. The publication will be available for free at certain restaurants and select liquor stores in Los Angeles, San Diego and Northern California, according to Pitchengine.com.
Lance Armstrong made yellow cool. Can he do the same for his new magazine? He’s going to try with the new online and print LIVESTRONG Quarterly magazine. The pub will feature profiles of cancer survivors and supporters, resources and information about prevention and treatment, and general articles about health, fitness, and wellness.
Two big-name magazine groups are translating their online product to bound pages. Hearst is introducing a bookazine, as it’s called on MediaWeek, based on content from Light & Delish, a food site launched with MSN in 2008. The consumer-driven, $9.99 Light & Delish publishes tomorrow (Feb. 2), with just three paid ads from Kraft, a launch sponsor. One of Hearst’s special projects editors, Susan Schulz, said to MediaWeek, “It’s a way to repackage content in a way that’s meaningful to the reader.” Meredith is also getting in on the act, publishing a magazine that was tested last year based on Mixing Bowl, an online social network built around food. MediaWeek reports Meredith recently published a second issue of Mixing Bowl and is planning a third for later this year.
A new face next to People and US Weekly, Juicy magazine will “grant VIP access to the latest in gossip from Hollywood to Atlanta to New York,” for a multicultural female audience, according to BlackWeb 2.0. The newsstand-only magazine is set to launch in May with a 150,000 circulation, and will publish four times in 2010 with the hopes of going monthly next year, according to Folio. The $4.99 mag comes from Harris Publications, who also publishes XXL.
Even though she’s not the the target age, 33-year-old Katherine Hewitt sees a need for a magazine aimed at women aged 50 years or older in Colorado. Specifically, her upcoming magazine Be will be targeting those living and working along the Northern Front Range of Colorado. The publication’s aiming for a June 1 launch, with advertisers and a creative director working to get Be’s name in the media world. Single mother Hewitt told Boulder County Business report, her magazine “embraces the contrasts and contradictions of every woman and seeks to share their stories.”
Everyone’s begging for solutions for the dismal economy – and no one more than retailers. But lucky for them, soon-to-be launched Specialty Insider will offer up insider knowledge, tips and tricks to surviving the fashion industry. Company Insider Communications Group, headed by former SVP and group publisher of Conde Nast’s Women’s Wear Daily Ralph Erardy, is hoping to debut the 52-page quarterly mag Jan. 25. It’ll be a fresh start with an initial controlled circulation of 15,000, but they might consider a paid model in the future, Erardy told Folio.
Are you ready for a “new you”? 
