Social Media

3 Unrealistic Promises Made About Social Media

boardroom hot tub

It’s easy to get overly ambitious when making the case for social media. When the board room is finally ready to listen, we breathlessly explain the social media sea change and how our organization can ride the wave. And in our excitement, we sometimes make the case too well. We make it seem too easy. [...]

3 Tips for Better Engagement on Facebook

facebook engagement tips

It’s hard enough getting someone to flirt with you on Facebook. But getting engaged? Almost out of the question, especially if you step out of this corny metaphor and into the real-world challenge faced by most organizations: getting more engagement out of people on Facebook. Thankfully, the people over at BuddyMedia did some statistical analysis [...]

How to Avoid Trolls, Landmines, and Time-Sucks in Social Media

guide to social landscape

The social media landscape can be a Labyrinth for even the most seasoned marketing professionals. Unexpected landmines, spiteful trolls, and productivity black holes are commonly spotted – that is if you’ve got the foresight to see them. And if you don’t? Well, you’re not totally out of luck as long as you have access to [...]

How Powerful Brands Make Big Deals Out of the Little Things

Thumbnail image for How Powerful Brands Make Big Deals Out of the Little Things

What was one of the biggest news stories across the globe just a few days ago? A 16 year old boy getting a haircut. Why is this news? Well, because it wasn’t just any teenage boy, it was Grammy-snubbed, chart-topping, Canadian-born teen pop star Justin Bieber. You know, the one that sang for the President [...]

Social Media Disaster Recovery: It’s All About the Response

social media disaster recovery

“With great power comes great responsibility.” The owner of the sandwich shop I managed in college said this to me prior to my first time flying solo as the shift supervisor for his store. He was only kidding, or so I told myself, so I rolled my eyes and shrugged it off. Really, it wasn’t [...]

Why People Follow Brands on Twitter

why follow brands on twitter

I‘ll burst your bubble early: people aren’t following your brand on Twitter because of your good looks. But they do want to know more about your products, services, and news about your company. And oh yeah, they love coupons and discounts. ExactTarget (an interactive marketing software company) recently released a survey that examined the habits [...]

Social Media: The Stalker Edition

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The buzz at South by Southwest this year wasn’t about Twitter’s new profit model (oh wait, there isn’t one) or the iPad’s magazine newsstand (yup, still waiting on that one too). It was on location-based social media. In fact, reports from Austin that the crowds at SXSW were moving en masse from one party or [...]

Getting Started in Social Media

taking off

Just like any good conversationalist would tell you, when socializing, listening is much more important than talking. And when you are talking, it’s much more important to ask people about themselves than to drone on and on about yourself. The same logic applies to your organization when you’re dealing with audiences online in any capacity, [...]