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The Numbers Don’t Lie…Usually

August 3, 2010 TMG on Video

data visualized thumbnail

Data can be a double-edged sword. On one hand, access to information can provide insights that assist in making decisions that help move your organization forward. On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done. So where do [...]

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Good Clean Fun

June 11, 2010 TMG on Video

orbits prom date

Sometimes you see marketing done so well that it makes you want to give a high-five to everyone in sight. Marketing like Wrigley’s smart branded content initiative for their Orbits chewing gum brand (starring Jason Bateman and Will Arnett – the comic geniuses perhaps most famous for their work on Arrested Development). The premise?

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Happy Birthday YouTube

April 23, 2010 TMG on Video

youtubes first video

Today is the 5th anniversary of YouTube. Do you remember what it was like before online video? It’s really come a long way in such a short amount of time. And in that time, we’ve discovered that watching a cat flush a toilet is hilarious and fun to watch, As is serious made-for-web content that [...]

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Love This Video: New York Times’ Daily “TimesCast”

April 5, 2010 TMG on Video

new york times timecast video

To feed consumer demand for video (and to get more mileage out of existing content), The New York Times has launched “TimesCast,” a daily video which summarizes the “big news stories of the day,” according to their website. Viewers not only get to watch senior editors discuss the issues of the day, but also get [...]

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Video: 7 Deadly Sins of Email Marketing

April 5, 2010 TMG on Video

engage email marketing video

With all the shiny toys littering the media landscape (we’re looking at you iPad, and your social media friends), it’s easy to forget about some of the less glamorous – but just as effective – ways of communicating with your audience, like email newsletters. What email lacks in novelty, it certainly makes up for in [...]

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Behind the Scenes at Vanity Fair’s Oscar Party

March 25, 2010 TMG on Video

vanity fair behind the scenes video

Vanity Fair’s annual Oscar party is typically reserved for A-list celebrities, but the magazine used video to give their audience a sneak peak without cramping any celebrities’ style.

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The Last Decade – Told By Magazines

January 15, 2010 TMG on Video

decade of magazines movie

ASME and the MPA released this video that tells the story of the last decade (2000 to 2009) in magazine covers. We love!

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Tufts University Applicants Submit Videos with Application

January 10, 2010 TMG on Video

tufts admissions video

College admissions are getting more and more competitive by the year. No longer do high SAT scores, athletic achievements, good grades or winning personalities guarantee admission to prestigious universities. This year, the admissions office at Tufts is allowing applicants to submit one-minute videos that “says something about you.” The New York Times today reports that [...]

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RIP Joost

December 3, 2009 TMG on Video

Joost, the online video service brought to you by the founders of Skype and Kazaa, was one of the first video platforms to offer professionally produced video programming for free. They were backed by CBS and Viacom and had big syndication deals. Joost was acquired by Adconion Media, who said in a statement that “Video is [...]

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Google to Buy Brightcove?

September 16, 2009 TMG on Video

According to PaidContent.org, there’s a rumor going around that Google, who famously bought YouTube for more than $1 billion in 2006, may be looking to buy Brightcove, which offers a more sophisticated player and hosts higher quality videos. Publishers from the New York Times to Time Inc to us here at TMG use Brightcove – [...]

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Online Video To Be As Common As Search, Email

August 12, 2009 TMG on Video

A recent study by eMarketer shows that online video is continuing its trajectory into web users’ daily lives. This latest study says that the number of U.S. online video viewers will grow to 188 million in 2013, from 144 million in 2009 according to eMarketer. These figures represent individuals who download or stream video content [...]

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New York Times: Online Videos Getting Longer

July 6, 2009 TMG on Video

The New York Times reported today that online video publishers are no longer looking at the “under 2-minute rule” for online videos because of new web habits and faster internet connections. According to the New York Times: “The viral videos of YouTube 1.0 — dog-on-skateboard and cat-on-keyboard — are being supplemented by a new, more [...]

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Study: Online Video Ad Spending in the US will Pass the $1 Billion Mark in 2011.

May 15, 2009 TMG on Video

This is BIG news for publishers who have professionally produced video content online. According to MAGNA Global, a research division of the Interpublic Group, online video ad spending in the US will pass the $1 billion mark in 2011. MAGNA estimates that the market for online video ads will reach $699 million this year, a [...]

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Martha Stewart Will Test Paid Online Video Downloads

May 15, 2009 TMG on Video

Martha Stewart Omnimedia announced yesterday that the company will test a new model and start charging for online video downloads of Stewart’s archived TV show episodes and segments. An MSLO rep added that the paid video downloads will be an addition to its revenue stream and that the company is still committed to its free, [...]

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Is Teen.com TV the new MTV?

March 18, 2009 TMG on Video

Alloy Media + Marketing recently launched Teen.com TV, a digital entertainment network delivering original, short-form video programming tailored the youth audience. The TEEN.com Network has more than 20 million users, a major piece of the coveted always connected millennial market. TV Week ponders whether Teen.com TV could become a powerful brand for teens and tweens [...]

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USA Today: More and More Marketers Choosing Online Video

March 9, 2009 TMG on Video

USA Today has an article today about how fast online video is growing and how marketers from corporations and associations are turning to the medium to directly communicate with their audiences. USA Today interviewed Jeremy Allaire, CEO of Brightcove who said that most of his clients are NOT media companies but organizations like the AFL-CIO, [...]

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Washington Post's "Voices of Power"

March 2, 2009 TMG on Video

The Washington Post has an online video series called “Voices of Power” which features top Obama adminstration officals including Senior Adviser David Axelrod, Social Secretary Desiree Rogers and Obama campaign manager David Plouffe. The Obama administration has put an emphasis on allowing Americans to have access to the White House and this is a great [...]

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Hydrogen Hybrid Fuel Cell Corp. Using Online Video for Brand Awareness

February 11, 2009 TMG on Video

Hydrogen Hybrid Fuel Cell Corp (HYDB) is using a viral video campaign produced by LA-based media agency Video Army to generate worldwide brand awareness. The campaign message will highlight the company’s green solutions for increasing miles per gallon while reducing emissions and boosting horsepower. The video campaign, expected to be released later this month will [...]

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