TMG on Video

College admissions are getting more and more competitive by the year.  No longer do high SAT scores, athletic achievements, good grades or winning personalities guarantee admission to prestigious universities.  This year, the admissions office at Tufts is allowing applicants to submit one-minute videos that “says something about you.” The New York Times today reports that [...]

According to PaidContent.org, there’s a rumor going around that Google, who famously bought YouTube for more than $1 billion in 2006, may be looking to buy Brightcove, which offers a more sophisticated player and hosts higher quality videos.  Publishers from the New York Times to Time Inc to us here at TMG use Brightcove – [...]

The New York Times reported today that online video publishers are no longer looking at the “under 2-minute rule” for online videos because of new web habits and faster internet connections. According to the New York Times: “The viral videos of YouTube 1.0 — dog-on-skateboard and cat-on-keyboard — are being supplemented by a new, more [...]

USA Today has an article today about how fast online video is growing and how marketers from corporations and associations are turning to the medium to directly communicate with their audiences. USA Today interviewed Jeremy Allaire, CEO of Brightcove who said that most of his clients are NOT media companies but organizations like the AFL-CIO, [...]

Hydrogen Hybrid Fuel Cell Corp (HYDB) is using a viral video campaign produced by LA-based media agency Video Army to generate worldwide brand awareness.  The campaign message will highlight the company’s green solutions for increasing miles per gallon while reducing emissions and boosting horsepower. The video campaign, expected to be released later this month will [...]