Uncategorized

The Most Interesting Writer in the World

Most Interesting Writer in the World

I dig beer. And if you’re going to concoct an advertising campaign with attendant brand building that appeals to my need for suds, please, for the love of the almighty marketing gods, tell me your pitch man is the most interesting man in the world. That’s audacious. And better yet, tell me things about him [...]

6 Steps to a Better Media Kit

better media kit

So, you did your job as a marketer and you got a nibble: someone wants to learn more about your organization. Maybe your company got some great press and reporters are hounding you for more info. Or maybe a potential advertiser finally admits they are, in fact, interested in advertising with you, and they want [...]

Launch: WORN

worn magazine

Yes indeed, there’s more to the Washington DC fashion scene than power suits and pumps, and one magazine is dying to show you, according to a recent interview at We Love DC. Enter WORN, a magazine dedicated to “make DC a more art- and style-conscious city” by valuing personal expression.

US Online Ad Revenue Down 5% But Video is Small Bright Spot

The Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals every quarter reported yesterday that internet-advertising revenue in the U.S. went down by 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago.  Ad Age notes that one of the big bright spots from [...]

Major Publishers to Try "Interruptive" Online Ads

Print publishers have had an on-going problem generating the kind of ad revenue online because let’s face it: print ads are more interactive.  While you may be able to overlook a banner ad, sometimes you can’t help but let your eyes wander to an ad that you are holding in your hands.  A possible solution: [...]

Paper is Greener than Pixels

Last month, when the Wall Street Journal made the claim that “e-textbooks are environmentally friendly,” the Dead Tree blog fired back with International Paper’s “Are Pixels Greener Than Paper” study, which compares the environmental profile or ink-on-paper publications to digital publications. Some findings? “The paper and forest products industry replenishes more than it takes, and [...]

MTV Online Video Study Offers Insight on Online Video Ads

Last week, MTV release “Project Inform,” which according to MTV is the first large-scale study to survey real consumers through millions of short-form online video streams. “Project Inform” has some measured both the effectiveness and likeability of different ad formats across a range of audience, content and advertiser categories. Some of the results include: – [...]

Nielson Study: Online Video Ups Engagement

According to a new Neilson study, the leading online categories (shopping, directories, guides and services) are taking a backseat to social media and online video as users now treat the internet differently. “Time spent on social networks and video sites has increased astronomically,” says Charles Buchwalter, SVP, research and analytics, Nielsen Online. According to Nielson, [...]

Magazine Subscription Prices Are Rising

With ad revenues sinking lower and lower, what’s going to save the freebie magazines that have solely relied on that cash flow? According to an article in this week’s Newsweek, the answer might no longer be found in the price of ad space, but it perhaps it can be found in the price of the [...]

Newspaper Video Uploads are Way Up

Amid all of the doom and gloom news about the newspaper industry, Brightcove, which provides a popular platform for media companies looking to put video on the web, says that on average its newspaper customers in the U.S. uploaded 638 videos a month last year, up from 186 videos a month in 2007. Brightcove says [...]

Enthusiasm is Increasing for Custom Magazines

A new poll by Roper Public Affairs shows enthusiasm has increased for custom media and magazines since 2005. According to the Custom Publishing Council, 93% of the poll’s respondents were familiar with at least one type of custom publication, and more than two-thirds of the respondents said that when companies provide information about their products [...]

Magazines Deliver Twice the Number of Ad Impressions

A new study was released today that claims TV and magazine ads are more effective than Internet ads. The study, from McPheters & Company, in co-operation with Conde Nast and CBS Vision, compared 30-second TV ads; full-page, 4-color magazine ads; and internet banner ads and used eye-tracking software to determine if the ads were actually [...]

People Pay More Attention to Magazine Ads

The Advertising Research Foundation (ARF) just wrapped up its 55th annual Re:Think Convention and Expo in New York yesterday, where corporate leaders and marketing execs gathered to discuss media research and marketing innovation. According to Advertising Age, executives from Avon made a compelling case for not abandoning magazine advertising, especially for youth brands. Avon discussed its marketing strategy for its youth-focused Mark makeup brand [...]

Ad Agency Moves $20M from TV to Online Video

Reckitt-Benckiser, a major ad agency that Ad Age called “the most successful major package-goods company of the past five years in sales and profit growth,” will shift $20 million in TV ad dollars to the web for more than 15 of its brands, including Lysol, Air Wick, Mucinex, Finish and Clearasil. This is significant for [...]

Online Video Ads 101

Business Week is on a roll covering online video! Following up on the previous post, Business Week has a very handy guide to online video advertising. The winning formula is yet to be determined, but here you can check out your options.

"The Pool" Aims to Standardize Online Video Advertising

Business Week just published a fascinating article on online video advertising – what works, what doesn’t and what web publishers are doing to form an industry standard. Basically, viewers don’t know what to expect with online video ads because it’s always different so it gets confusing. “With so many different formats for video online, we [...]

MLB teams up with the NHL to Sell Online Video Package

Sports fans take note – Major League Baseball Advanced Media (MLBAM) and the National Hockey League (NHL) are teaming up. The two are going to start co-selling an online video package where out-of-market game subscriptions for both leagues will be marketed in tandem. According to The Sports Business Journal, this deal “marks a rare level [...]

Study Finds Online Video Beats TV Among 18-24 Demo

18 – 24 year old consumers now spend more time watching web-distributed video than broadcast television, according to a new survey released by online video ad network LiveRail.   “We polled several hundred under-25-year-olds, and an overwhelming majority are now watching as much or more video content online as on regular TV,” Mark Trefgarne, CEO [...]

Online Video Continues to Grow

As more data about 2008 internet usage in the US is released, online video increasingly looks like one of the year’s big winners.  US internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007, according to data released last month by comScore Video Metrix.  comScore said more [...]

Online Ad Spending Will Climb by 8.9 Percent in 2009

Top industry analyst firm eMarketer predicts that online ad spending will increase slightly in 2009, from $23.6 billion to $25.7 billion.  In August, just before Wall Street’s meltdown, eMarketer predicted that spending would surge by 14%.  What does this mean for online video?  There is a silver lining.  eMarketer says that the strongest segment online [...]

Baby Boomers Watch Online Video

New figures show that the number of older web users who view online video is on the rise.  According to an Ipsos MediaCT’s Motion study, the percentage of adults up to the age of 54 who have streamed videos online has increased from 49% to 60% since December 2007.  In addition, the proportion of web [...]

Obama To Give Weekly Online Video Address

Barack Obama was incredibly effective in using the internet to raise money and keep his supporters connected and engaged.  In keeping with his campaign’s unprecedented use of technology, Barack Obama will give weekly addresses to the American people through online videos on YouTube.  Other key members of his staff will post videos as well.  This [...]

Video Content Watch, By The Magazine Group

Welcome to Video Content Watch, a blog that will explore the ins and outs of online corporations, associations and news organizations are doing to expand their brand and credibility through video.  Almost all of the studies out there will tell you that the popularity of online video is growing exponentially.  An Ipsos study published on [...]