advertising

Keep Your Brand Afloat

In today’s troubled economy, usually the first business expenses to be slashed are advertising and marketing. But hold the red pen, because cuts like these can cause short- and long-term problems, according to Kevin Randall. In this article he says “hundreds of studies of marketing over ten recessions in the 20th century have concluded that [...]

Customize Your Own Magazine?

The Internet is customizing the advertising you see based on your browsing history; why can’t magazines customize their content and advertising based on your likes and dislikes, too? Maybe it will be possible with a new 10-week magazine experiment devised by Time Inc. and Lexus. The initiative, called “Mine,” lets Time Inc. editors customize a [...]

Hey! You're in my Favicon!

Do you know what a favicon is? Everyone’s got one. In fact, it’s on your screen right now. It’s that tiny 16-x-16-pixel square in your web browser to the left of the URL. Smart Car started an ingenious online advertising campaign by packing retro arcade games into people’s favicons, creating consumer interaction and proving that [...]

Online Banner Ads: The Comeback

Making use of ever-expanding Web technology, top advertising agencies are beginning to focus on online banner advertising again. New technology, such as 3-D modeling (augmented reality) and interactive GPS mapping, is quick to catch a web user’s eye. Could this be the comeback for the ancient banner ad? Take a look at Visa’s new “Go” [...]

3D Advertisements from 2D Magazines

A new technology called “Augmented Reality” is allowing readers to interact with magazine advertisements, services and products. These ads direct readers to a Web site — once there, users can twist, turn and rotate the page to view a 3D image of the product and experience it from all angles. See how BMW’s Mini Cooper [...]