In today’s troubled economy, usually the first business expenses to be slashed are advertising and marketing. But hold the red pen, because cuts like these can cause short- and long-term problems, according to Kevin Randall. In this article he says “hundreds of studies of marketing over ten recessions in the 20th century have concluded that [...]
The Internet is customizing the advertising you see based on your browsing history; why can’t magazines customize their content and advertising based on your likes and dislikes, too? Maybe it will be possible with a new 10-week magazine experiment devised by Time Inc. and Lexus. The initiative, called “Mine,” lets Time Inc. editors customize a [...]