The Last Decade – Told By Magazines
January 13th, 2010
ASME and the MPA released this viral video that tells the story of the last decade (2000 to 2009) in magazine covers. We love!
Archive
Posts Tagged ‘ASME’
ASME Adds Digital Media Awards
October 29th, 2009
The American Society of Magazine Editors announced this month that the 2010 National Magazine Awards will expand to include 12 categories for digital media. These new awards—the National Magazine Awards for Digital Media—will be presented at a midday event in March. The Call for Entries for the 2010 National Magazine will be posted online on Tuesday, November 2, 2009. ASME says it decided to expand the National Magazine Awards “for the simple reason that the awards no longer reflected what magazines are—and perhaps more importantly, will be.”
The new National Magazine Awards for Digital Media include the following categories: General Excellence, Digital Media; Mobile Media; Design, Digital Media; Photography, Digital Media; News Reporting; Blogging; Regular Department or Section; Multimedia Feature or Package; Interactive Tool; Podcasting; Video; and Community. With the addition of the new awards, the National Magazine Awards now includes 35 categories: 14 print-only categories (among them, 6 General Excellence categories); 8 categories in which pieces that originally appeared either in print or online are eligible; and 12 digital-only categories. Category 35 is a new category: Magazine of the Year.
Blurring the Ad-Edit Line
April 10th, 2009
It’s a tough economy. So magazines are coming up with creative ways to bring in advertising revenue. But lately these solutions seem to be blurring the line between advertising and editorial content—which might not be the best tactic. Note Parent & Child’s recent issue, which features an ad on the bottom right corner of the cover—totally against the American Society of Magazine Editors’ guidelines. And Time’s recent 3-D story on the new movie Monsters vs. Aliens. Cool idea, but sponsored editorial? Really? In Time Magazine? This week The New York Times published an article highlighting other examples of where consumer magazines are “diminishing the gulf” between editorial and advertising “to the size of a sidewalk crack.” The article notes that the only penalty for breaking ASME’s guidelines is not being eligible for National Magazine Awards. But perhaps there’s more of a downside than that. Will these short-term advertising solutions end up causing long-term damage to magazines and their readers’ trust?
