Engage

Consumers are very selective about what they allow into their inbox. So what’s the best way to prevent opt-outs from your email offer or e-newsletter? The key is relevance. Pull reports on click-throughs and track your response rates and demographics like a hawk. Then, tailor your email offers so they are targeting the right readers. Make sure those readers are getting exactly what they want, no more, no less. DM News gives some great advice on smart list targeting in this article.

Industry buzz click-throughs, consumers, demographics, e-newsletter, email, marketing, response rates

Do you know what a favicon is? Everyone’s got one. In fact, it’s on your screen right now. It’s that tiny 16-x-16-pixel square in your web browser to the left of the URL. Smart Car started an ingenious online advertising campaign by packing retro arcade games into people’s favicons, creating consumer interaction and proving that there’s still “big fun in small spaces.” Take a look.

Industry buzz advertising, browser, consumers, favicon, games, interaction, online, web