July 27, 2010
Strategy
I still remember one of my favorite headlines with a chuckle: “Skywalkers in Korea Cross Han Solo.” I was enticed to click the head after spotting it while browsing a news website. The headline is so clever that it actually seems like a no-brainer to use. But remember, the editor was only crafting a headline [...]
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June 18, 2010
Insight
It could have just been another task on a lengthy to-do list: Figure out how to maximize space in the office building of a company that, well, attaches sentimental value to inanimate objects (read: we hold on to a lot of our work). Being a custom media company – one that produces magazines, marketing collateral, [...]
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