Stats

30 Billion Online Videos Watched in November

online video content

ComScore Video Metrix reports that more than 170 million U.S. Internet users watched nearly 31 billion online videos during November 2009. This means 84.8 percent of the total U.S. Internet audience viewed online video that month, a new record. Americans watched an average of 182 videos per viewer during the month. And the duration of the average [...]

20 Truths About Magazines

magazine facts

The Magazine Publishers of America opened last week’s Magazine Innovation Summit with a video showcasing fun facts about magazines and their ROI. “Twenty Tweetable Truths About Magazines” includes facts such as: 92% of U.S. Adults read magazines, and consumers spend more than $86 million each week on single-copy magazines. Check it out …

Magazine Audiences Increase 8%

custom media stats

Mediamark Research and Intelligence (MRI) just announced this week that over the last decade, the total audience for leading consumer magazines has increased by about 8%. MediaPost compared MRI’s annual spring audience figures from 2000 to 2009 for 81 titles in three categories: general interest, women’s interest, and men’s interest. Total audience for women’s interest [...]

Nielsen: Video Streams Continue Growth in July

nielsen research

Online video streams are continuing to climb, even during the dog days of summer.  Nielsen Co.’s July 2009 VideoCensus says total video streams climbed 31.4% to 11.2 billion, with a 14.2% increase in unique viewers to 136 million — per eMarketer.com. Viewers’ average usage rose 42.2% to about three-and-a-half hours a month in July. Also, [...]