Engage

In the spirit of Daily Candy, every girl’s favorite e-newsletter, comes Mamaista, a national e-daily for style-conscious moms that helps “savvy, recessionista mamaistas” find products and services for babies, tykes, and tots. A team of mothers from across the country road-tests new products and services, and Mamaista delivers one a day directly to the inboxes of its subscribers free of charge, Monday through Friday. The startup is the brainchild of Elina Furman, Mamaista’s publisher and former editorial director of WomansDay.com and Seventeen Online. “Mamaista is like that mom in your lunch club who can feed her baby, send out 10 emails, tell you all about the latest technology in high chairs and still manage to look like just she stepped off the pages of Cookie magazine all at the same time,” she says.

New launches Daily Candy, e-daily, e-newsletter, launch, moms, mothers

Consumers are very selective about what they allow into their inbox. So what’s the best way to prevent opt-outs from your email offer or e-newsletter? The key is relevance. Pull reports on click-throughs and track your response rates and demographics like a hawk. Then, tailor your email offers so they are targeting the right readers. Make sure those readers are getting exactly what they want, no more, no less. DM News gives some great advice on smart list targeting in this article.

Industry buzz click-throughs, consumers, demographics, e-newsletter, email, marketing, response rates