Engage the Video

Bringing Content to Life: 5 Tips for Creating Online Video

better online video content with michael mccarthy

You don’t have to be Martin Scorsese to create online video for your brand. But that doesn’t mean you can just whip out a shaky hand-held camera and videotape a squirrel riding a skateboard with bizarre ambient sounds in the background. So how do you use online video to extend the pages of your print [...]

Video: How to Kill Your Corporate Blog

how to kill your corporate blog

Having a corporate voice in social media is no longer recommended—it’s required. But what should that voice sound like? Corporate social media strategist Debbie Weil has answers. Named one of the Most Influential Women in Technology this year by Fast Company, Debbie Weil is an author, speaker and corporate social media strategist who helps communicate [...]

Video: Design of the Times

design of the times

It has only been 10 years, but magazine design has come of age in the digital world. It’s gone from page turning to page swiping, scrolling, and tapping. Suddenly your art director is bombarded by visual inspiration and influences. You can collaborate and get feedback at the speed of light. All of this is made [...]

The Numbers Don’t Lie…Usually

data visualized thumbnail

Data can be a double-edged sword. On one hand, access to information can provide insights that assist in making decisions that help move your organization forward. On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done. So where do [...]

Social Media Guidelines Made Simple

social media guidelines thumb

Paralysis often kicks in right after social media is adopted as a concept within an organization. Though most people tend to see the value in attending the social media party, there is a fair amount of hesitation on how to act once you arrive. Organizations are increasingly looking for guidelines when it comes to creating [...]