Launch: Liquid Living Magazine
February 24th, 2010
A new bi-monthly lifestyle magazine represented by j. simms agency is focusing on bringing the party home. Liquid Living Magazine, which will cover home entertainment, food and beverage, will launch at the 2010 Nightclub & Bar Convention and Trade Show in Las Vegas next month, according to Pitchengine.com. The guide promises to bring creative and green ideas for its April/May issue, including eco-friendly entertainment and new spring drinks. The publication will be available for free at certain restaurants and select liquor stores in Los Angeles, San Diego and Northern California, according to Pitchengine.com.
Two big-name magazine groups are translating their online product to bound pages. Hearst is introducing a bookazine, as it’s called on MediaWeek, based on content from Light & Delish, a food site launched with MSN in 2008. The consumer-driven, $9.99 Light & Delish publishes tomorrow (Feb. 2), with just three paid ads from Kraft, a launch sponsor. One of Hearst’s special projects editors, Susan Schulz, said to MediaWeek, “It’s a way to repackage content in a way that’s meaningful to the reader.” Meredith is also getting in on the act, publishing a magazine that was tested last year based on Mixing Bowl, an online social network built around food. MediaWeek reports Meredith recently published a second issue of Mixing Bowl and is planning a third for later this year.
Laid-off magazine gurus aren’t just sitting on their laurels these days. 
