Google

How Google Reads Your Blog

google magnifying glass on sites

Smart businesses know that in order to truly serve their customer, they need to put themselves in their customers shoes and learn to think like them. They need to feel their pain, understand their needs and figure out how they can serve people efficiently and effectively. Which is why it makes sense that when Google [...]

How to Kill Creativity With One Simple Phrase: They Already Have That

they already have transportation

Every day, this four-word phrase murders innocent ideas before they had a chance to grow up. It suffocates its victims with a blanket of negativity. It is the leading killer of creativity. It runs rampant in the offices and minds of people in those offices. And it needs to be put behind bars, never to [...]

SEO Killed the Analog Star

seo killed the analog star robot

Someone spouted this thought in the billion-voice echo chamber that is Twitter the other day: “Too many people are writing content for Google and not their readers.” The dude nailed it. Of course, five minutes later he Tweeted: “5 affordable ways to see Paris like a local”…which, of course, is something that’s been covered more [...]

10 Digital Marketing Infographics to Bookmark, Print Out or Stare at For a While

cave art infographic

Infographics have come a long way since their early cave-drawing roots. Pictures, as they say, are worth a thousand words. And looking at an image is infinitely less taxing than reading its text equivalent, which is why the format has surged in popularity in recent years as smart organizations tap into the viral potential and [...]

101 Online Video Stats to Make Your Eyes Glaze Over

online video stats

There’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Watching video online is becoming the [...]

What the Top 10 Blogs in Content Marketing Are Doing That You Probably Aren’t

what the best content marketing blogs do that you probably don't

If you want to have one of the most-read blogs in all of content marketing, the formula is actually pretty simple. All you have to do? Write 2.4 posts per day with an average word count of 1,278 every day for the next 6.7 years. Think you have the stamina?

What If We Treated Every Page Like Our Homepage?

treat every page like a homepage

I get it. You’re not going to stop obsessing over your homepage. And you shouldn’t. Sure, only a percentage of your overall site traffic probably views your homepage in reality, but it doesn’t matter. It means too much. It’s symbolic. It’s political. It’s your brand. It’s the first thing people see when they check out [...]