information overload

7 Common Reasons Email Subscribers Stop Subscribing

7 reasons email subscribers stop subscribing

The email inbox is a battleground. There’s a lot of competition in the marketplace – nearly a quarter of a trillion emails are sent per day – and keeping subscribers happy is a challenge. Every email you send is a potential invitation for someone to unsubscribe. Here are seven commons reasons subscribers choose to end [...]

Lessons Learned from a Twitter Robot

lessons learned from a twitter robot, contentasaurus pictured

A robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not. Automation is alive and well in the world of social media and the debate rages on whether social media automation defeats the [...]

7 Steps to Dealing with Information Overload

dealing with information overload

Be honest: How many tabs do you have open in your browser right now? And how many times will you stop to check your email, IMs or Twitter while reading this post? There are too many links to click, blogs to subscribe to, Tweets to Retweet, books to read, and oh yeah, work to do. So [...]

How to Monitor Social Media Conversations

monitoring social conversation

There’s a lot of social media static out there. And sifting through it is not an enviable task.

10 Digital Marketing Infographics to Bookmark, Print Out or Stare at For a While

cave art infographic

Infographics have come a long way since their early cave-drawing roots. Pictures, as they say, are worth a thousand words. And looking at an image is infinitely less taxing than reading its text equivalent, which is why the format has surged in popularity in recent years as smart organizations tap into the viral potential and [...]

Me Data, You Jane

data rules everything binary code

James Gleick has a big, beautiful brain. It’s like a triple-decker cruise ship of mind-blowing philosophies that finds ports of call in areas such as the rise of technology and its tanned, bikini-clad sister, communication. In his new book “The Information,” Gleick saves the most colossal party for the island known as data. In fact, [...]

I Stream, You Stream

content stream

Gary Shteyngart’s recent best-selling novel, “Super Sad True Love Story,” is set in an absurdly distopian but sadly plausible future where the information age has reached maximum insanity. Everyone obsesses over their “äppäräti,” geniusphone devices that constantly send and receive massive torrents of information. These smartphones-on-steroids allow for real-time broadcast of anything that crosses their [...]

Want Infinite Blog Post Ideas?

infinite blog post ideas

I saw the best minds of my generation destroyed by Facebook. OK, so maybe destroyed is a bit dramatic, but they were at least heavily distracted by it. And so it goes. We in the world of content marketing have a lot of things to click on. There are blog posts to read. There are [...]

More Please: Why I Welcome the Technology Overload with Open Arms

technology overload

I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. My iPhone happily chirped that I had a message. I found my phone wedged under some couch cushions, and fired back a response within moments. I picked up my Kindle, downloaded a book, and [...]

Printervention: An Ode to Magazines

printervention, an ode to print magazines

Call in the A&E folks, it’s time for an intervention. You see, I have a little problem with magazines. My coffee table is stacked with them, my dining room table has a few scattered on it, ditto on my nightstands, and for certain, you can find a few in my purse right now. But the [...]

Social Media Monitoring Made Simple

social media monitoring

If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand. There are tools. There are services. And there are case studies on how your organization can sift through social media static and glean out useful nuggets. [...]

Content Curation: Think Museum, Not Warehouse

content curation needle and haystack

Understatement of the week: There’s a lot of content on the web. Another understatement: Sifting through all of it is nearly impossible for the average human being. The deluge of online information (and misinformation, in some cases) has increased the demand for content curation, or rather, for someone else to sift through all that hay [...]

Born to Multitask

born to multitask

Hi, I’m Becca. I’m a Gen-Y, Type-A, multitasking machine. I’m part of a generation that is expected to crank out quality work with frightening efficiency. We shave off the fat between idea inception and execution. We brainstorm in our sleep. We tweet. We write. We design. We produce. We respond to hundreds and hundreds of [...]

The Numbers Don’t Lie…Usually

data visualized thumbnail

Data can be a double-edged sword. On one hand, access to information can provide insights that assist in making decisions that help move your organization forward. On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done. So where do [...]

Content is Everywhere

cvs content is everywhere

Writer’s block—it hits at the worst of times. Like right before I sat down to write this. A phrase used by one of my coworkers snapped me out of it: “But content is everywhere.” It can be as simple as taking your camera out while walking around the neighborhood and discovering a new local hangout. [...]

I Don’t Know

lightbulb thumb

“I can’t know everything.” A co-worker at a previous job once said this to me. He wasn’t being flippant. He was explaining to me that it’s OK if we don’t know everything. It’s OK to admit you don’t know the answer to a question and that you may need to conduct research on the topic. [...]

Convince Me

Thumbnail image for Convince Me

So the inevitable conversation has finally arrived in my household, initiated by an innocent question by email: I think we should get android phones. Our phones are useless for anything other than calls, and everyone who has smartphones LOVES them. It really makes me wonder what we’re missing. Ever the late adopter, I have to [...]

The Masses Are the Media

masses are media

A long time ago, in a media landscape far, far away, there was a theory. The theory was a marketer’s dream. It was even given its own marketing-style nicknames like The Magic Bullet Theory and The Hypodermic Needle Model. According to the theory, communicating with an audience worked something like this: You load up your [...]

Are You Spamming in Real Life?

spam in real life

This morning on my way to work, I saw someone handing out business magazines at the top of the Metro escalator. Being a media nerd, and feeling the beginnings of a blog post germinate, I stood and watched for a while. I asked if I could take her picture (I thought maybe I could write [...]

Tools Versus Toys

toy hammer

New inventions enter the marketplace on a daily basis. The range of products is wide – from kitchen gadgets to exercise products to social media monitoring devices – but they all sing the same chorus: “This product will change your life.” And they’re probably right. Incorporating a new product into your day-to-day routine will have [...]

Where Do Americans Get Their News?

news consumption in america

If you’re trying to figure out the dominant platform for news consumption in America – the single platform that Americans rely on over any other: good luck. (Chart: % of Americans news source accesses in a typical day ) That’s because only 7% of Americans rely on one sole source for news consumption and the overwhelming [...]