Engage

Open up the Sept. 18 issue of Entertainment Weekly and CBS TV stars will greet you through high-quality video and audio. It’s true! The actors will appear on a paper-thin video player, packaged within a print ad spread for CBS and Pepsi. This “VIP” (video-to-print) technology invites readers to interact and watch five different videos—straight from the page. The video player will appear in Entertainment Weekly’s Annual Fall TV Preview Issue, but will only be sent to subscribers in Los Angeles and New York. Read the press release or the AdAge article.

Industry buzz advertising, interactive, print, technology, video

Making use of ever-expanding Web technology, top advertising agencies are beginning to focus on online banner advertising again. New technology, such as 3-D modeling (augmented reality) and interactive GPS mapping, is quick to catch a web user’s eye. Could this be the comeback for the ancient banner ad? Take a look at Visa’s new “Go” campaign. Click here.

Industry buzz advertising, interactive, online