Two big-name magazine groups are translating their online product to bound pages. Hearst is introducing a bookazine, as it’s called on MediaWeek, based on content from Light & Delish, a food site launched with MSN in 2008. The consumer-driven, $9.99 Light & Delish publishes tomorrow (Feb. 2), with just three paid ads from Kraft, a launch sponsor. One of Hearst’s special projects editors, Susan Schulz, said to MediaWeek, “It’s a way to repackage content in a way that’s meaningful to the reader.” Meredith is also getting in on the act, publishing a magazine that was tested last year based on Mixing Bowl, an online social network built around food. MediaWeek reports Meredith recently published a second issue of Mixing Bowl and is planning a third for later this year.
New launches delish, food, launch, light, online, website
Everyone’s begging for solutions for the dismal economy – and no one more than retailers. But lucky for them, soon-to-be launched Specialty Insider will offer up insider knowledge, tips and tricks to surviving the fashion industry. Company Insider Communications Group, headed by former SVP and group publisher of Conde Nast’s Women’s Wear Daily Ralph Erardy, is hoping to debut the 52-page quarterly mag Jan. 25. It’ll be a fresh start with an initial controlled circulation of 15,000, but they might consider a paid model in the future, Erardy told Folio.
New launches fashion, Insider, launch, magazine, retail
Are you ready for a “new you”? The American Academy of Cosmetic Surgery thinks so. And they’ll try to talk you into it through a brand-new quarterly glossy titled just that. Promising an audience of 2 million readers, the pub will explore cosmetic procedures and feature interviews with doctors and patients, those can’t-look-away before and after photos, and life advice on how to cope post-surgery. In addition to cosmetic surgery waiting room distribution, the pub will also be in hotels, spas, dentist offices and select newsstands.
New launches AACS, cosmetic, launch, surgery
Rick Steves might be made of gold. He’s got travel shows and travel books. He’s even got travel tours and travel clothing lines. And soon you can get his travel magazine, published by the Smithsonian, on newsstands.
According to FOLIO, the publication, tentatively titled Smithsonian Presents: Travels with Rick Steves, is expected to have a distribution of more than 100,000. Entirely written by Steves (where does the man find the time?!), it will spotlight destinations based on his personal travels and will include service features, tips and advice.
Look for it on newsstands May 4, 2010. Then check out the digital companion from Smithsonian.com.
New launches launch, Rick Steves, Smithsonian, travel
This magazine will make your coffee table look really, really good. Vintage is a “celebration of design, culture, and the creative possibilities of print.” We like! It’s inspired by Fleur Cowes’ Flair magazine, which published in the 50s. Editor in Chief Ivy Baer Sherman caught an exhibit in New York on Flair and immediately went to work creating this biannual multi-textured publication, which will feature an “eclectic roster” of artists and contributors. For a sneak peek at the content, you can read through the “Issues” section of the website.
New launches artists, content, creativity, Flair, launch, magazine, Vintage
Calling all geeks! Time launched a new website yesterday just for you (yes, another tech blog!). Techland, the spinoff from Time’s three-year-old Nerd World blog, is muscling itself into an already-crowded category. Its hand-selected editorial staff might be its saving grace, though. It’s led by Time tech editor Peter Ha, who up until September was an editor for TechCrunch’s gadget blog, CrunchGear. Other contributors include Matt Selman, who has written episodes of Seinfeld and The Simpsons, and professional writers/journalists Lev Grossman, Tracey John, and Steven James Snyder.
New launches blog, launch, tech, technology, Time
This week, a group of editors and designers launched Sight Unseen, a web magazine that’s dedicated to the lifestyle of modern design. It features content on art, fashion, food, and photography, book excerpts, peeks into studios and factories, and special spotlights on what designers are buying and keeping in their homes. “Through revealing interviews, first-person accounts, and behind-the-scenes documentation of process, Sight Unseen uncovers the stories, inspirations, and obsessions of people who love to make things.” The site was created by Monica Khemsurov and Jill Singer, two former editors at I.D., and designed by Thomas Porostocky, another I.D. alum best known for his infographics for Good, Wired, and Seed.
New launches blog, design, launch, photography, web
Introducing DiscoveryNews.com, the latest breakaway website from Discovery.com, which is destined to expand Discovery Communications’ science and technology news coverage. The new site features dedicated sections on tech, space, earth, archaeology, human, history and dinosaurs, as well as weekly in depth features on various topics. Discovery is also launching a dedicated iPhone and iPod Touch application for $0.99, which will feature multimedia content from the new site. “At a time when other news organizations are cutting back coverage in areas such as science and technology, the new Discovery News underscores the company’s longstanding commitment to science and fills a growing void with a trusted and captivating source of news,” said Kelly Day, executive VP of digital media and commerce, Discovery Communications.
New launches app, discovery, iPhone, launch, news, science, tech, website
eBay just announced the launch of a digital magazine for shoppers called The Insides Source. It will feature articles, analysis and opinions from journalists and eBay community contributors, and will cover lifestyle topics from fashion and technology to pop culture and automotive issues. It will also provide a snapshot of real time eBay Marketplace activity, including most-watched merchandise and most searched terms. The content will be directed and managed by Meredith Barnett, who jumped to the new digital pub from Lifetime Digital.
New launches eBay, launch, magazine, marketplace, online
Fresh on the heels of success from Men’s Health and Women’s Health, Rodale launched Children’s Health this month, with 750,000 copies of the debut issue on newsstands Sept. 15. Selling for $5.99 a copy, Children’s Health features “health and fitness advice that helps parents stay fit and keep their kids healthy and happy.” Subsequent issues will be published, depending on how the demand is for the inaugural issue. Like the other October issues of Rodale magazines, Children’s Health one features Michelle Obama on the cover and an interview with her on children’s issues.
New launches children, health, launch, magazine, Rodale
