Magazine Launches

Keeping an eye on magazine launches in the custom publishing industry and beyond.

A Magazine Column as a TV Show? Bravo Premieres The Approval Matrix

New York magazine has always been one of my favorite reads. But I think I truly fell in love with it when, in the big redesign of 2004, Adam Moss created The Approval Matrix—that ultimate back-page department that pinpointed the week’s comings, goings, and gossip on a snark-filled grid of “Despicable,” “Brilliant,” “Highbrow,” and “Lowbrow.” [...]

Launch: Uptown Professional

uptown professional magazine

Luxury magazine Uptown is getting a sister: Uptown Professional, which is a quarterly spin-off targeted to the urban professional, according to a recent article in Folio.

Launch: Fifth Wheel Magazine

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Fifth Wheel Magazine isn’t a magazine about awkward dates. The new online-only “magazine” will focus on RV trends and new products for a vacationer’s favorite “home away from home,” according to RV.net, which blogs regularly about the RV industry.

Launch: Trunk Magazine

trunk magazine

Wish you could while away your days, jet-setting and checking out in-depth stories from around the world? Look no further than the new Trunk magazine,

Launch: Your Guide to Better Living

your guide to better living

New York Times Company will soon launch a version of all the news that’s fit to print specifically for baby boomers.

Launch: Exhibition Magazine

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Talk about targeted content: Newly launched luxury magazine, Exhibition, produces one issue annually and focuses all editorial around one subject.

Launch: Where Women Cook

where women cook magazine

Adding to the mix of cooking magazine is Where Women Cook, which will—as the name implies—give in depth looks into the kitchens of budding Martha Stewarts.

Launch: Urban Image

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If it comes from a guy who calls himself “Daddy Rich,” you know you’re in for a treat. Debuting in January to kick off the New Year is Urban Image magazine, which is an offshoot of Daddy’s urban fiction, branded as “gangsta lit.”

Launch: Tek Lado

tek lado magazine

Does race play a factor in level of tech geekdom? Pick up a copy of the new Philadephia-based “Tek Lado,” which caters to “tech-savvy Latinos”. The 32-page publication isn’t yet nationwide, but hopes are there, according to the EIC Liz Spikol. The need for the magazine, according to the press release, is the Latinos wide [...]

Launch: Project

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Sir Richard Branson of the Virgin Group debuted Project, his iPad-only digital publication, on Tuesday, Nov. 30. Branson is the first to launch a publication designed specifically for the iPad. His iPad-only publication precedes Rupert Murdoch’s release of The Daily. The monthly magazine focuses on entertainment, design, technology and entrepreneurs. Virgin Group describes Project as [...]

Launch: Pole Spin Magazine

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Pole Spin Magazine is putting a new twist on the pole fitness industry. The glossy print, quarterly publication launched its first issue in October 2010. It is the first publication of its kind for the pole fitness industry.

Launch: Snob Magazine

snob magazine

Russian lifestyle and culture is as close as the nearest newsstand for many global Russians. Mikhail Prokhorov, the billionaire owner of the New Jersey Nets basketball team, introduced his magazine Snob last month in New York.

Launch: Downtown Phoenix Journal

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A locally-focused website is turning to print for a wider reach. The Downtown Phoenix Journal is soon launching a bimonthly magazine, according to the Phoenix Business Journal.

Launch: Anthology

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A new shelter publication – Anthology magazine – is hitting the racks this month. Anthology burst onto the scene a little less than a month prior to its debut with an artsy still-motion trailer fittingly entitled, “Print is not dead.”

Launch: Rock World Magazine

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For those that want to rock ‘n’ roll all night (and even those who don’t want to party every day), there’s a new interactive magazine, aptly named Rock World Magazine. It officially debuts Oct. 10. The “magazine,” available online, will serve as a source for music knowledge, behind the scenes interview with rockstars, concert reviews [...]

“When life gives you volcanoes, make magazines.”

stranded magazine

Remember that pesky Icelandic ash cloud? You know, the one that grounded thousands of European flights for weeks? Backpackers and businesspeople were all stuck in a collective volcation, stranded and left to bum couch space and beg for hotel rooms. So what do you do if you suddenly have a few weeks to spare? If [...]

Launch: Fearless

In response to Vanity’s Fair “New Hollywood Issue” and this year’s Fearless class, a new magazine is showcasing women of color—and they’re famous, too. Fearless magazine is meant to showcase women of color, and women of power, and follows the controversy of Vanity Fair’s purely white cover.

Launch: Feast Magazine

feast magazine

A new monthly magazine dedicated to cooking and the food biz in St. Louis is dishing out a healthy serving of foodie fare. The publisher, Catherine Neville, is former editor and co-founder of Sauce Magazine. In her newest publication, the feature articles range from in-depth profiles of local haunts and new takes on basic cuisine, [...]

Launch: MVB

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A targeted business magazine is making its debut in New England. MVB, published by North of Boston Media Group, is set to

(re)Launch: Flea Market Style

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Different people have a passion for different things, but cheap stuff holds a place near and dear to everyone’s heart. So it’s no surprise that someone finally made a magazine dedicated to decorating, accessorizing, and stylin’ for penny pinchers. Enter Flea Market Style Magazine, debuting its second issue this February (the first one was this [...]

Launch: Finger Lakes Wine Country

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A local wine county is teaming up with a publishing company to create a custom travel magazine for the New York area. Finger Lakes Wine Country Tourism Marketing Association has fostered a partnership with Hour Custom Publishing just in time for the 2011 tourism season.

Launch: Maximum Tech

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Maximum PC, a publication dedicated to (unsurprisingly) all things PC is welcoming a new member to its family: Maximum Tech. The magazine, which is set to debut Sept. 21 with a cover price of $9.99, is aiming to cover “the larger world of technology,” though the creators are keeping mum about exactly what will be [...]

Launch: Bask Magazine

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Sometimes, it’s the finer things in life that make you smile. And a new Southern California magazine called Bask thinks that’s perfectly OK. Debuting in November with a quarterly lifestyle publication, the magazine is intended to celebrate luxury in all forms—dining, haute couture, home décor and travel, to name a few.

Launch: Single & Smart

single and smart magazine

Single and ready to mingle? There’s a magazine for that—at least in Westchester. Patch.com covered the opening bash for Single & Smart magazine, launched by Inside Chappaqua Publisher and Editor Grace Bennett. According to Patch.com, Bennett has been a single mom for the past four years in the New York neighborhood. Her publication, a 25-page [...]

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