Magazine Launches

Keeping an eye on magazine launches in the custom publishing industry and beyond.

Magazine Launch: Dash

Two fantastic ingredients are coming together to form one delicious publication: Dash. Conde Nast is teaming up with its sister company Parade to launch a new recession-friendly magazine.

Virgin Considering Entering Virgin Publishing Waters

Virgin has big plans for spreading the word—but you won’t find a magazine here. At least, not in the traditional sense. Advertising Age reports the new title, Maverick, will be only available on iPad, iPhone and eventually Android as an application beginning in October. The title is still seeking big name brands for its advertising, [...]

Geeks in Style

Last week, this self-proclaimed editing geek stumbled upon an unexpected gift: a styleguide for web writing. At first look, it seemed to be what I had been hoping my beloved The Associated Press (AP) Stylebook would become. Yahoo! has published its own web content style guide. However, it’s not the new guide I’m interested in. [...]

Launch: Our Game Magazine

A new webzine launching Tuesday has one purpose: to get you to love women’s soccer. Our Game Magazine has a hefty promise, according to the Bleacher Report, of offering “a creative, unique perspective like no magazine has ever done before.” And what better perspective to offer than the players themselves? At least, that’s what founder [...]

Launch: Bound by Ink

Tattoos aren’t just skin deep. Delving into the world of tattoo culture is newly launched Bound by Ink, that is chronicling art’s impact on the permanently decorated society, according to Folio. The article quotes new business manager Howard Lim (and also Source Interlink VP) that he believes “there are a lot of titles out there, [...]

Launch: MadePossible

Twenty-five-year old men are sick of being stigmatized as beer- chugging, babe-gawking meatheads … at least, that’s the idea behind MadePossible, set to launch in July. The publisher, Michael Rideout (Rideout Media Group, LLC), will be launching a multi-platform media brand comprising a magazine, a website and an event marketing business that has a fresh [...]

Launch: Athlon Sports

The largest sports magazine in the United States is debuting in October, according to PRNewswire. Athlon Sports Communication, based in Nashville, Tenn. is planning on launching a monthly publication-cleverly titled Athlon Sports-later this year with a 7 million circulation via news dailies. The future magazine is promising profiles of America’s athletic elite, preseason IQ from [...]

Launch: Laugh!

If the Sunday comics aren’t cutting it for comedic relief, one cartoonist has the answer. According to Editor and Publisher, one its cartoonists, Rob Tornoe, announced an upcoming humor and arts magazine, starting its monthly distribution in July. The title says it all. Laugh! magazine will be distributed free of charge around its Northern Delaware [...]

Launch: WORN

Yes indeed, there’s more to the Washington DC fashion scene than power suits and pumps, and one magazine is dying to show you, according to a recent interview at We Love DC. Enter WORN, a magazine dedicated to “make DC a more art- and style-conscious city” by valuing personal expression.

Launch: Menswear Magazine

Fairchild Fashion Group is planning to relaunch Menswear magazine, according to MediaBistro. Not a huge shocker what the mag’s about—hot seasonal tips for men’s fashion and style. MediaBistro says Menswear magazine will begin publishing twice yearly starting in June for a spring/summer issue. A fall/winter issue is in the pipeline for this October. Additionally, the [...]

Launch: AARP VIVA

Last week, AARP expanded its Hispanic media branch under a new AARP VIVA brand, according to MediaBistro. The brand is launching with the spring issue of AARP quarterly bilingual mag, AARP VIVA, formerly called AARP su Segunda Juventud (AARP Live Your Second Youth). Editor of AARP VIVA, Gabriela Zabalua-Goddard says in a press release, “The [...]

Oh Magazine, How I Adore Thee

How do you get the leaders of five major magazine companies together in one room? Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media gathered to tout one of the largest print advertising campaigns ever created to promote the vitality of magazines. [...]

Launch: The Nest

What’s the best way to split a walk-in closet into his and hers? Popular web site The Nest (same company as premier wedding site, The Knot) knows – and its advice is coming to newsstands in June. According to MarketWatch.com, the magazine exclusively for newly married or co-habitating couples will be distributed at select retailers, [...]

Excuse Me, Mr. Jobs, But Where’s The iMagRack?

With the imminent arrival of Apple’s iPad—initial orders deliver on April 3—the iHype has reached a fever pitch. Soon, anyone who feels the urge (and pays the price) can hold the magical, mystical tablet in his or her hot little hands and read a book, play a game or download tens of thousands of apps [...]

Launch: ChopChop

A brightly colored mag catering to the younger set is aiming to combat child obesity, one recipe at a time. ChopChop’s debut issue includes 11 recipes, tips for budding chefs and kitchen basics, according to Boston.com.

Launch: Equally Wed

Same-sex marriages have finally hit the magazine stands, launching with brand-new Equally Wed. The publication, launched by EIC Kirsten Palladino and her wife, Maria, will feature wedding advice and features but also hard-hitting stories about the advances of same-sex marriage legislation, according to MediaBistro. According to the mag’s website, readers will also find Real Weddings [...]

Launch: Deen Bros. Good Cooking

It’s official: Men can cook, too. At least if they’re the sons of celebrity chef Paula Deen. Sons Jamie and Bobby have unveiled a quarterly magazine called Deen Bros. Good Cooking, according to mediabistro.com. Hoffman Media, which also represents mom’s bimonthly magazine, Cooking with Paula Deen, is backing the publication. CEO Phyllis Hoffman—who is hoping [...]

Launch: SW!PE

Not sure if art impacts its surroundings? SW!PE, a new publication created by the guards at the Metropolitan Museum of Art, might change your mind. The magazine, which debuted at the beginning of March according to its web site, features artwork such as poetry and expert sketches, from 35 present and former guards, many of [...]

Launch: Lava

The World Triathlon Corporation is hoping the third time’s a charm for former publisher John Duke, who will head a new triathlon magazine set to debut in July called Lava—the namesake comes from Ironman’s roots. Duke previously spent 14 years as publisher of Triathlete Magazine, and recently left his position as senior vice president of [...]

Launch: Healthy Aging Magazine

It’s a gift for the elderly: HealthyAging Magazine, set to launch in June. The full-color 52-page mag will dish out tips, techniques and stats on growing older in a positive way. The initial distribution in various areas of Delaware is free, according to HealthyAging’s web site, but subscriptions and on-line versions will also be available. [...]

Launch: Liquid Living Magazine

A new bi-monthly lifestyle magazine represented by j. simms agency is focusing on bringing the party home. Liquid Living Magazine, which will cover home entertainment, food and beverage, will launch at the 2010 Nightclub & Bar Convention and Trade Show in Las Vegas next month, according to Pitchengine.com. The guide promises to bring creative and [...]

Launch: Livestrong

Lance Armstrong made yellow cool. Can he do the same for his new magazine? He’s going to try with the new online and print LIVESTRONG Quarterly magazine. The pub will feature profiles of cancer survivors and supporters, resources and information about prevention and treatment, and general articles about health, fitness, and wellness. According to the [...]

Launch: Light & Delish

Two big-name magazine groups are translating their online product to bound pages. Hearst is introducing a bookazine, as it’s called on MediaWeek, based on content from Light & Delish, a food site launched with MSN in 2008. The consumer-driven, $9.99 Light & Delish publishes tomorrow (Feb. 2), with just three paid ads from Kraft, a [...]

Launch: Juicy

A new face next to People and US Weekly, Juicy magazine will “grant VIP access to the latest in gossip from Hollywood to Atlanta to New York,” for a multicultural female audience, according to BlackWeb 2.0. The newsstand-only magazine is set to launch in May with a 150,000 circulation, and will publish four times in [...]

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