Media Statistics

5 Content Marketing Resolutions (That You Might Actually Keep)

The resolution bandwagon is full of false hope and empty promises at the beginning of every year. You’ve got the classic “I will lose X number of pounds before bathing suit season” and “I will save more money this year (and stop buying so many video games.)” Sure, those resolutions are good hearted but many [...]

5 Future-proof Ideas For Your Website

Predicting the future of the web is nearly impossible. Ever-changing technology provides fodder for our imagination to run wild. And it typically does. Imagination outpaces invention. And invention outpaces convention. Which is why we should focus less on technology, and more on human nature when we’re future-proofing our websites. If we bet on technology, we [...]

3 Unrealistic Promises Made About Social Media

It’s easy to get overly ambitious when making the case for social media. When the board room is finally ready to listen, we breathlessly explain the social media sea change and how our organization can ride the wave. And in our excitement, we sometimes make the case too well. We make it seem too easy. [...]

If This Post Were a Search Engine Results Page

And each phrase was a result (18.2%) With a percentage next to it (10.1%)

5 Powerful Stats That Make Content Marketing Worth Drooling Over

Unless you’ve spent the past decade or so in a pillory, you’ve probably heard that content is king. The adage is most certainly played out, but the fact is that content still reigns supreme when it comes to organizations building relationships with people. And research conducted by the Custom Content Council with Roper Affairs only [...]

Social Media Friends … with Benefits

Marketers are courting people on social media and the relationship has evolved past the early days when it was all about making friends. Much to the delight of CFOs everywhere, social media has entered the era of “friends with benefits.” Tangible ones, even. According to survey results released by Social Media Examiner, marketers have reported [...]

10 Digital Marketing Infographics to Bookmark, Print Out or Stare at For a While

Infographics have come a long way since their early cave-drawing roots. Pictures, as they say, are worth a thousand words. And looking at an image is infinitely less taxing than reading its text equivalent, which is why the format has surged in popularity in recent years as smart organizations tap into the viral potential and [...]

Why Content Matters

Lori Rosen is executive director of the Custom Content Council (CCC), a membership organization representing nearly 90 publishers of custom print and online media. Rosen and several members of her organization are fresh from the CCC’s annual meeting in Charleston, S.C., where new research showed that 81 percent of chief marketing officers said they planned [...]

101 Online Video Stats to Make Your Eyes Glaze Over

There’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Watching video online is becoming the [...]

101 Social Media Stats

Finding the right needle in the haystack that is the Internet is often times an exercise in futility and frustration. Sure, you can find “quick tips” for just about anything, a “how-to” guide for maximizing anything you’d like to maximize, and “case studies” that illustrate someone else’s success story which you believe – for a [...]

Wasn’t Print Supposed to be Dead by Now?

For the past several years, print magazines have been the punching bag of the blogosphere and digital revolution. Naysayers dubbed it “dead tree media” and essentially had a poll running to see who could predict when it would take its final breath – being on its death bed and all. But it turns out they [...]