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The American Society of Magazine Editors announced this month that the 2010 National Magazine Awards will expand to include 12 categories for digital media. These new awards—the National Magazine Awards for Digital Media—will be presented at a midday event in March. The Call for Entries for the 2010 National Magazine will be posted online on Tuesday, November 2, 2009. ASME says it decided to expand the National Magazine Awards “for the simple reason that the awards no longer reflected what magazines are—and perhaps more importantly, will be.”

The new National Magazine Awards for Digital Media include the following categories: General Excellence, Digital Media; Mobile Media; Design, Digital Media; Photography, Digital Media; News Reporting; Blogging; Regular Department or Section; Multimedia Feature or Package; Interactive Tool; Podcasting; Video; and Community. With the addition of the new awards, the National Magazine Awards now includes 35 categories: 14 print-only categories (among them, 6 General Excellence categories); 8 categories in which pieces that originally appeared either in print or online are eligible; and 12 digital-only categories. Category 35 is a new category: Magazine of the Year.

Industry buzz ASME, Awards, digital, Ellies, media

The Advertising Research Foundation (ARF) just wrapped up its 55th annual Re:Think Convention and Expo in New York yesterday, where corporate leaders and marketing execs gathered to discuss media research and marketing innovation. According to Advertising Age, executives from Avon made a compelling case for not abandoning magazine advertising, especially for youth brands. Avon discussed its marketing strategy for its youth-focused Mark makeup brand and cited its recent study that found “that people are much more likely to pay attention to magazine ads than online ads.” See the full Advertising Age article here.

Industry buzz advertising, ARF, magazine, magazines, marketing, media, research

This year’s Magazine Publishers of America’s digital conference, called 24/7, was focused on a number of topics, including the importance of bringing print media online. ESPN magazine is experimenting with digital editions for email, and applications for the iPhone. Click here for more tips and information.

Industry buzz iPhone, magazines, media, MPA, online