Online Video

4 Myths About Video Content

Moving pictures can be dangerous. Witness video of me, circa 1988, clad in acid-washed jeans with a shock of hair resembling a dump truck in full tilt. Same thing applies to a new generation of video and the media machine it feeds every second of the day. When it comes to branded video content—or even [...]

3 Things the Top 10 Viral Videos of All Time Have in Common

Want to watch a baby do flips on rollerblades? How about people playing the piano with their feet? Maybe you’d rather see a biker riding on the tops of stores and jumping off bridges? Well I’m sure I have your attention now…or maybe you’ve already seen the videos I’m talking about on YouTube or some [...]

Mr. Editor, Tear Down This Wall

You know what word I hate? Advertorial. I’m not alone. For those of us who cut our journalistic chops in the newsroom, the division of editorial and advertising is as sacred as the constitutional separation of church and state. My first reporting gig out of college was covering the use of technology in education. Eager [...]

101 Online Video Stats to Make Your Eyes Glaze Over

There’s a pretty good chance you just finished watching one before you arrived here. And after seeing how long this post is, there’s a pretty good chance you’ll abandon this in a few seconds to watch a video online instead. But, don’t worry, you wouldn’t be the only one. Watching video online is becoming the [...]

Rebecca Black and the Art of Being Bad

It’s official: Bad is the new good. For the moment, anyway. While music tastes and styles have always been subjective, there’s no disputing that the buzz that built overnight around “Friday,” fledgling teen “singer” Rebecca Black’s ode to the weekend, is a sign that you don’t necessarily need to be good at what you do [...]

Want a Viral Video? Just Add Humanity

Despite the Internet’s reputation for being mean-spirited, cruel and heartless, it turns out that most people who surf the web love a fairytale happy ending. How else can you explain the “viral video” phenomenon that was formerly-homeless Ted Williams’ rise to superstardom?

Bringing Content to Life: 5 Tips for Creating Online Video

better online video content with michael mccarthy

You don’t have to be Martin Scorsese to create online video for your brand. But that doesn’t mean you can just whip out a shaky hand-held camera and videotape a squirrel riding a skateboard with bizarre ambient sounds in the background. So how do you use online video to extend the pages of your print [...]

Video: Design of the Times

It has only been 10 years, but magazine design has come of age in the digital world. It’s gone from page turning to page swiping, scrolling, and tapping. Suddenly your art director is bombarded by visual inspiration and influences. You can collaborate and get feedback at the speed of light. All of this is made [...]

Good Clean Fun

Sometimes you see marketing done so well that it makes you want to give a high-five to everyone in sight. Marketing like Wrigley’s smart branded content initiative for their Orbits chewing gum brand (starring Jason Bateman and Will Arnett – the comic geniuses perhaps most famous for their work on Arrested Development). The premise?

Love This Video: New York Times’ Daily “TimesCast”

To feed consumer demand for video (and to get more mileage out of existing content), The New York Times has launched “TimesCast,” a daily video which summarizes the “big news stories of the day,” according to their website. Viewers not only get to watch senior editors discuss the issues of the day, but also get [...]

Behind the Scenes at Vanity Fair’s Oscar Party

Vanity Fair’s annual Oscar party is typically reserved for A-list celebrities, but the magazine used video to give their audience a sneak peak without cramping any celebrities’ style.

Launch: Get Married Magazine

Get Married, a wedding planning resource company that encompasses a website and shows on Lifetime Television, just announced the launch of a third platform: a semi-annual glossy national magazine. The first issue, scheduled to publish in October, is tagged as a “new shopping and trend guide for the savvy bride.” The first several issues will [...]

Magazines Deliver Twice the Number of Ad Impressions

A new study was released today that claims TV and magazine ads are more effective than Internet ads. The study, from McPheters & Company, in co-operation with Conde Nast and CBS Vision, compared 30-second TV ads; full-page, 4-color magazine ads; and internet banner ads and used eye-tracking software to determine if the ads were actually [...]

Study: Magazines Deliver Twice the Number of Ad Impressions

Launch: Weekend Getaways

American Express, Time Inc. and CNN are launching a new take on the travel guide with “Weekend Getaways,” an initiative that delivers travel content through print, online, mobile and broadcast. It’s a smart cross-brand, multiple-format solution jumping off the success of last year’s Infiniti-sponsored “City Guides” initiative. The three-part “Weekend Getaways” booklet will run in [...]