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What Makes a Magazine Cover Great?

August 26, 2010 Insight
great magazine covers

You know it when you see it. It might catch your eye and prompt you to flip the pages. It might capture a famous person or an iconic moment and ask all the right questions. And sometimes … it might even make your jaw drop. Could it be the typography, the image, the colors, the [...]

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Ma, My Magazine is Talking To Me!

August 19, 2009 Buzz
Thumbnail image for Ma, My Magazine is Talking To Me!

Open up the Sept. 18 issue of Entertainment Weekly and CBS TV stars will greet you through high-quality video and audio. It’s true! The actors will appear on a paper-thin video player, packaged within a print ad spread for CBS and Pepsi. This “VIP” (video-to-print) technology invites readers to interact and watch five different videos—straight [...]

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Print Edition of Politico Makes the Website Profitable

July 28, 2009 Insight

Politico’s “Washington Coup” was exposed in the August issue of Vanity Fair with a story on the insider political news website and its success since the 2008 election. The interesting twist? The print version of the website is what actually makes the website profitable. The “obsessive-compulsive mix of trade journal, Twitter feed, and, quite literally, [...]

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Launch: Behind the Chair

June 10, 2009 Buzz

Behind the Chair, a website for stylists and the salon trade, is bringing its online brand to print with the launch of a quarterly magazine, Behind the Chair On Paper. According to FOLIO, 75,000 copies of the 172-page first issue will be printed and distributed in July and mailed along with an educational DVD. Three [...]

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Connecting Print Pages to the Online World

May 27, 2009 Buzz

Ever heard of QR codes? If you’re in publishing, you might be familiar with them very soon. It’s a new technology that’s being used in Japanese and European publications and is making its way to the U.S. How does it work? Get ready for this: a two-dimensional barcode-like image (like the one seen here) is [...]

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Give Print a Chance

April 29, 2009 Insight

I love digital. I love videos. So much that we are changing our name from The Magazine Group to TMG. We’re performing all sorts of non-traditional media services for our clients. But I am sick of hearing that magazines are dead. The hype is what’s killing magazines, not the reality—particularly when it comes to highly [...]

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Will iTunes Be The New Virtual Newsstand?

April 29, 2009 Buzz

Apps aside, will the iPhone become the new digital medium for magazine content? Perhaps iTunes will become a virtual newsstand for magazines, bringing the newest issues straight through to your iPhone. In a recent article in AdAge, publishers say the idea isn’t so far-fetched. “iTunes is a great marketplace for entertainment, movies, music, TV, even [...]

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