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Shred the RFP

August 16, 2010 Strategy
shred the rfp

Relying on an RFP process can often lead to you selecting the company that is the best at responding to RFPs, not necessarily the company that is best at creating and implementing a custom media strategy. So, how can you whittle down the options without an RFP? Focus on these nine best practices to choose [...]

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That’s a Fact

August 11, 2010 Quality
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“Did you hear what some flight attendant in New York did?” From offices to college campuses to airports, it seems everyone was talking this week about Steven Slater—the JetBlue flight attendant who had just about enough with one rude passenger. After getting hit on the head with a piece of luggage and cursed at, he [...]

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The Couch Whisperers

May 25, 2010 Quality
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Remember the cozy, protected feeling that came with barricading your little-kid self inside a homemade fort? So do the architects at Build LLC, a firm in Seattle, Wash., who analyzed a selection of couch-based battlements. Besides catapulting me back to a long-ago basement rec room where I “fortified” a couple of low-slung, eggshell-hued sofas with [...]

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