Quality

Content Curation: Think Museum, Not Warehouse

content curation needle and haystack

Understatement of the week: There’s a lot of content on the web. Another understatement: Sifting through all of it is nearly impossible for the average human being. The deluge of online information (and misinformation, in some cases) has increased the demand for content curation, or rather, for someone else to sift through all that hay [...]

Scarcity, Permanency, and Print

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When it comes to digital content, a premium is placed on being able to update minute by minute. The most recent news, the latest commentary, and a real-time feed of reactions frame what’s online. But when it comes to print, trying to follow this model is as daunting as it is misguided, says Wired editor-in-chief [...]

Is Your Website Leaking Visitors?

is your website leaking visitors

Your website probably has a leak in it. Despite your best efforts to make a watertight design that funnels visitors through your content pages to conversion, there’s a place where visitors are finding their way out. There may be a steady drip of lost traffic leaking through any page that resolves in a 404 Page [...]

Shred the RFP

shred the rfp

Relying on an RFP process can often lead to you selecting the company that is the best at responding to RFPs, not necessarily the company that is best at creating and implementing a custom media strategy. So, how can you whittle down the options without an RFP? Focus on these nine best practices to choose [...]

That’s a Fact

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“Did you hear what some flight attendant in New York did?” From offices to college campuses to airports, it seems everyone was talking this week about Steven Slater—the JetBlue flight attendant who had just about enough with one rude passenger. After getting hit on the head with a piece of luggage and cursed at, he [...]

The Quality Hustle

fast cheap good

Fast, cheap, good: pick two. You may have heard the adage, and it makes lots of sense applied to the world of media. We’ve already examined the exigencies of fast and relished the comforting ripples good can generate… but can cheap ever fit in with a quality ethos?

The Couch Whisperers

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Remember the cozy, protected feeling that came with barricading your little-kid self inside a homemade fort? So do the architects at Build LLC, a firm in Seattle, Wash., who analyzed a selection of couch-based battlements. Besides catapulting me back to a long-ago basement rec room where I “fortified” a couple of low-slung, eggshell-hued sofas with [...]

Quality Is Love

robot folding laundry

Somewhere in the world, right now, there’s a robot folding hankies. Seriously. Take a look at it. OK, they’re not really hankies; rather, “rectangular pieces of cloth.” But, just focus for a moment on the the geek-love expressed by the title of the accompanying post (“Adorable Laundry-Folding Robot Gives Your Towels Fastidious Attention”). The robot [...]

Is There a Future for Quality in Media?

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Does this very question set me up as a nostalgia-sodden, elitist Luddite? Of course I don’t think so: I believe that there can be no high art without low. I even realize that my use of “high” and “low” smacks of my own convenient and possibly specious value judgments. But it seems indisputable that the [...]

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