Last month was the best February yet for magazine launches, according to Samir Husni, aka Mr. Magazine. In a recent blog entry, he reports: “81 new titles appeared for the first time on the nation’s newsstands in February.” Husni, who is launching a Magazine Innovation Center this August, attributes the surge of launches to publishers thinking “out of the box” and exploring new options for print and subscription models. These publishers have responded to the recession with innovation and creativity, and we applaud them.
Industry buzz innovation, launches, magazine, publishing, recession, Samir Husni
In today’s troubled economy, usually the first business expenses to be slashed are advertising and marketing. But hold the red pen, because cuts like these can cause short- and long-term problems, according to Kevin Randall. In this article he says “hundreds of studies of marketing over ten recessions in the 20th century have concluded that not only did sales and profits decline for brands that cut brand-oriented advertising during the recession, but also that performance continued to lag upon the recovery.” Learn how to manage your budget cuts without cutting back marketing your products and services with his 7Ps of Branding.
Industry buzz advertising, branding, budgets, marketing, recession
