resource management

7 Tips for Content Marketing Webinar Success

7 Tips for Content Marketing Webinar Success

According to CMI’s newly released 2012 B2B content marketing study, marketers give webinars the second highest effectiveness rating as a content marketing tactic. Why, then, do only 46 percent of marketers use them? They are, after all, another great way to showcase your quality content and position yourself as a thought leader in your marketplace. [...]

5 Tips for a Successful Website Launch

launching successful websites

The launch date is tomorrow. Your software developers are running on fumes. The days are a blur of email, trouble tickets, status updates, and everyone asking you how it’s going. The stakeholders are getting anxious, which is making you anxious. What do you do?

7 Tips for Developing Your Webinar Strategy

developing a webinar strategy

As a content marketing strategy, webinars can be highly effective – positioning your organization as a thought leader or the go-to resource of valuable information. According to a recent B2B content marketing survey, nine out of ten B2B marketers are using content marketing, and of the ten content marketing tactics rated for effectiveness, webinars rated [...]

Look Before You Leap When Creating a Marketing Plan

stake your marketplace claim

Is your company brand image a Mercedes or a Ford Fiesta? Before you try to answer, the key question you must answer to figure out how your company stands out from the crowd is, “what is your value discipline?” The answer is not as straight-forward as it may sound.

5 Future-proof Ideas For Your Website

future of websites

Predicting the future of the web is nearly impossible. Ever-changing technology provides fodder for our imagination to run wild. And it typically does. Imagination outpaces invention. And invention outpaces convention. Which is why we should focus less on technology, and more on human nature when we’re future-proofing our websites. If we bet on technology, we [...]

Why Distractions Mean Failure in Football and Marketing

distractions and content marketing

Once, after a loss, former Tennessee Titans’ coach Jeff Fisher made this statement to the media about his team’s effort: “I think you have to be able to deal with distractions, put them in perspective and move on. Distractions are the primary reason for losing football games. ” He didn’t chalk up the loss to [...]

3 Questions to Ask Before Jumping on a Marketing Bandwagon

3 Questions to Ask Before Jumping on a Marketing Bandwagon

It’s tough not to fall victim to me-tooism in our competitive media landscape. There are oohs and ahhs to reap, awards to win, client and board expectations to exceed and egos to stroke. So we see something shiny and we chase it. We see a toy and call it a tool, and make it part of our marketing [...]

7 Common Reasons Email Subscribers Stop Subscribing

7 reasons email subscribers stop subscribing

The email inbox is a battleground. There’s a lot of competition in the marketplace – nearly a quarter of a trillion emails are sent per day – and keeping subscribers happy is a challenge. Every email you send is a potential invitation for someone to unsubscribe. Here are seven commons reasons subscribers choose to end [...]

Lessons Learned from a Twitter Robot

lessons learned from a twitter robot, contentasaurus pictured

A robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not. Automation is alive and well in the world of social media and the debate rages on whether social media automation defeats the [...]

Is Your Content Worth Stealing?

is your content worth stealing, picture of a burglar alarm

I hope you steal this blog post. There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure. I actually want you to. Because that means I’ve done [...]

4 Ways to Get More Mileage Out of Old Content

nickelodeon old content all that, picture of a girl getting slimed

I’m a ’90s baby. I grew up during, at least what I believe to be, the peak of Nickelodeon’s programming. These classic Nick shows represented an iconic part of tv’s pop culture and had everything from talking babies (Rugrats), a dog and cat conjoined (Catdog), action shows (Legends of the Hidden Temple) and pretty much [...]

If Your Website Burst into Flames, What Would You Keep?

If Your Website Burst into Flames, What Would You Keep?

Like an attic in an old house, websites tend to be a place where we set something down for the time-being, and that time-being turns into eternity. And it ends up being very cluttered. It’s the web, after all. It’s virtually limitless. We can upload as much as we want, we can trick out navigational [...]

An Unglamorous Website Maintenance Checklist

web maintenance checklist, maintenance workers pictured

Many of us were drawn to the world of digital media because of the promise of creativity. We liked the sound of coming up with catchy headlines that resulted in clicks. We liked the idea of thinking up ideas for infographics that would garner links. We were drawn in by the challenge to create content [...]

3 Ways Less Content Means More to Your Audience

less is more, overwhelmed by choices

I made a surprising observation on my last trip to the grocery store. For certain brands, it cost less to buy a 2-liter bottle of soda than a smaller, single serving of the same cocktail of carbonated water and high fructose corn syrup. Spring water? Contain your astonishment: it also comes cheaper in large size. [...]

5 Powerful Stats That Make Content Marketing Worth Drooling Over

custom content stats to drool over

Unless you’ve spent the past decade or so in a pillory, you’ve probably heard that content is king. The adage is most certainly played out, but the fact is that content still reigns supreme when it comes to organizations building relationships with people. And research conducted by the Custom Content Council with Roper Affairs only [...]

6 Steps to Realistic Social Media Implementation

realistic social media implementation, lego image

There’s often a gap between the idea of social media (what can happen in your head) and the practice of social media (what happens in real life). Maybe your “social media engagement strategy” seemed more solid in the PowerPoint presentation. The “monitoring station” seemed to work better during discussion meetings. And the enthusiasm has vanished [...]

5 Reasons the Intern Shouldn’t Run Your Social Media Campaign

carrying the load alone as a social media intern

Your intern has more Twitter followers than you do. That is great. But what happens when she gets offered that gig with the agency across town? Will your corporate blog survive? How about that snarky Twitter account or well-maintained Facebook page? Though much of management is wearing the “social media strategy” hat in the board [...]

How to Think About SEO Like a Human

seo as matchmaker

Gaming search engines is like lying on your profile on a dating website. You might get away with it for a while, but eventually, you’ll be exposed for what you really are. Posting a picture of a gorgeous model instead of your own? Falsely representing your wealth or your humanitarianism? The temptation may be strong, [...]

The Only 5 Content Marketing Metrics that Matter

content marketing measurement

“What gets measured gets done.” This adage steers every hand writing a to-do list in every profession. In other words, we prioritize our daily lives based on what we’ll ultimately be measured on by our boss, our client, or ourselves. But what if what we’re being measured on is unclear, misguided, or just plain worthless?

4 Boardroom-Approved Reasons for Content Marketing

content marketing for the board room

The CEO of your organization doesn’t give a damn about your Klout score. She’s not interested in the achievements you’ve unlocked or what your social media “style” is. It’s not that she’s cold-hearted or mean-spirited. It’s just that none of that contributes to the bottom line. And that’s what she’s got her eye on. So, [...]

How to Starve Ideas to Death

tragedy of the commons

We’ve all had these meetings: Big ideas are being discussed. The future of the company is being diagrammed on a whiteboard. The word “should” is being used a lot. The greatest thing since sliced bread is being articulated with passion. Everyone is smiling. People are enthusiastic and everyone pats each other (and themselves) on the [...]

4 Ways to Kill Distractions and Get Things Done

how do you have time for that

I have been wanting to write this post for a while. But I haven’t had time. I figured I’d do it eventually. But project deliverables got in the way. So did happy hours. And so did sleep. Don’t get me wrong: I kept writing it on my to-do lists. I definitely wrote it down more [...]

Want Your Message to Resonate? Say it Again. Want Your Message to Resonate? Say it Again.

repetitive marketing messages

Growing up, my mom had to constantly remind me to do the things she needed me to do. After the fifth or so reminder, I’d reluctantly get up and put my clothes in the hamper (or complete whichever menial task she’d requested of me). On my way back to couch potato land, I’d let her [...]

Quit Daydreaming and Focus on Your Website

work horses

That one big idea—the one that will bring the masses to your website overnight and lead to more Twitter followers than Lady Gaga sees is not worth waiting for. I’m all for brainstorming and trying big new  ideas, but if you really want to improve your pageviews and build community online you should place your [...]

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