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It Takes a Village to Save a Newspaper

August 25, 2010 Strategy
how to save newspapers

I have a fantastical dream of returning to Indiana and buying my hometown weekly newspaper. Nevermind that I don’t have the cash, it’s not for sale and that I’m firmly rooted in the DC area. I started in newspapers and continue to believe in them. Am I a dinosaur?

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Born to Multitask

August 24, 2010 Insight
born to multitask

Hi, I’m Becca. I’m a Gen-Y, Type-A, multitasking machine. I’m part of a generation that is expected to crank out quality work with frightening efficiency. We shave off the fat between idea inception and execution. We brainstorm in our sleep. We tweet. We write. We design. We produce. We respond to hundreds and hundreds of [...]

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One Size Fits All Content Publishing?

August 4, 2010 Convergence
one size fits all content publishing

In the content publishing industry, we’re always discussing technology and how it could be applied to solve the little challenges of life. This article just popped up on our radar—which talks about the rise of designer Scott Dadich as the “Savior” of Condé Nast and how he became the new executive director of digital magazine [...]

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How Do You Have Time For That?

July 8, 2010 Insight
kitchen timer thumbnail

I have been wanting to write this post for a while. But I haven’t had time. I figured I’d do it eventually. But project deliverables got in the way. So did happy hours. And so did sleep. Don’t get me wrong: I kept writing it on my to-do lists. I definitely wrote it down more [...]

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The Quality Hustle

July 1, 2010 Quality
fast cheap good

Fast, cheap, good: pick two. You may have heard the adage, and it makes lots of sense applied to the world of media. We’ve already examined the exigencies of fast and relished the comforting ripples good can generate… but can cheap ever fit in with a quality ethos?

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Print or Online? There’s No Easy Answer

June 10, 2010 Strategy
flipping a coin

If I had a nickel for every time a client asked me ‘do you recommend print or online?’ I would be a rich man. Well, not quite rich, but I’d have a boatload of nickels. This question comes up almost daily from corporate marketers, association marketers, hospital marketers, and even from colleagues at other media [...]

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The Tragedy of the Commons and How to Kill Ideas

May 10, 2010 Insight
tragedy of the commons

We’ve all had these meetings: Big ideas are being discussed. The future of the company is being diagrammed on a whiteboard. The word “should” is being used a lot. The greatest thing since sliced bread is being articulated with passion. Everyone is smiling. People are enthusiastic and everyone pats each other (and themselves) on the [...]

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