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The Key to The Economist's Success

key to economists success

More good news from The Economist. After announcing that its total North American circulation spiked 8.5 percent this year—and its global circ grew 6 percent to 1,418,013, double what it was a decade ago—it also announced that the magazine’s parent company saw its profits jump 26 percent to a record $92 million. What’s the key [...]

Major Publishers to Try "Interruptive" Online Ads

Print publishers have had an on-going problem generating the kind of ad revenue online because let’s face it: print ads are more interactive.  While you may be able to overlook a banner ad, sometimes you can’t help but let your eyes wander to an ad that you are holding in your hands.  A possible solution: [...]

Print Edition of Politico Makes the Website Profitable

Politico’s “Washington Coup” was exposed in the August issue of Vanity Fair with a story on the insider political news website and its success since the 2008 election. The interesting twist? The print version of the website is what actually makes the website profitable. The “obsessive-compulsive mix of trade journal, Twitter feed, and, quite literally, [...]

A New Digital Distribution Channel?

The release of the new, upgraded iPhone last week might mean the dawn of a new digital content distribution channel. The first publisher to get its feet wet with the upgraded phone? Men’s Health magazine, which is selling an app that offers workout regimens and exercises to try. But it’s not just a novelty app—where [...]

Another Publishing Revenue Stream: The iPhone App

With advertising revenues down, publishers are increasingly investigating non-advertising ways to bring in additional revenue, such as raising subscription and newsstand pricing and cutting rate bases, like New York just did this week. Another small light at the end of the tunnel comes in the form of the iPhone, as iPhone applications created by – [...]

Kindle me This, Kindle me That

Thumbnail image for Kindle me This, Kindle me That

In the last few weeks, a lot questions have been raised about Amazon’s new big-screen Kindle, the DX. Will it really change the magazine industry, as we know it? Will people really pay $489 for an e-reader with no color? How will it compare to the adorable but not-a-major-brand Plastic Logic? Will Amazon really be [...]

Magazine Subscription Prices Are Rising

With ad revenues sinking lower and lower, what’s going to save the freebie magazines that have solely relied on that cash flow? According to an article in this week’s Newsweek, the answer might no longer be found in the price of ad space, but it perhaps it can be found in the price of the [...]

Magazines’ Valuable Content is Becoming, Well, Valuable

There’s little doubt that times are tough in magazine publishing right now. With ad revenues sinking lower and lower, what’s going to save the freebie magazines that have solely relied on that cash flow? According to an article in this week’s Newsweek, the answer might no longer be found in the price of ad space, [...]

Newspaper Video Uploads are Way Up

Amid all of the doom and gloom news about the newspaper industry, Brightcove, which provides a popular platform for media companies looking to put video on the web, says that on average its newspaper customers in the U.S. uploaded 638 videos a month last year, up from 186 videos a month in 2007. Brightcove says [...]

Ad Agency Moves $20M from TV to Online Video

Reckitt-Benckiser, a major ad agency that Ad Age called “the most successful major package-goods company of the past five years in sales and profit growth,” will shift $20 million in TV ad dollars to the web for more than 15 of its brands, including Lysol, Air Wick, Mucinex, Finish and Clearasil. This is significant for [...]

Online Video Ads 101

Business Week is on a roll covering online video! Following up on the previous post, Business Week has a very handy guide to online video advertising. The winning formula is yet to be determined, but here you can check out your options.

"The Pool" Aims to Standardize Online Video Advertising

Business Week just published a fascinating article on online video advertising – what works, what doesn’t and what web publishers are doing to form an industry standard. Basically, viewers don’t know what to expect with online video ads because it’s always different so it gets confusing. “With so many different formats for video online, we [...]

MLB teams up with the NHL to Sell Online Video Package

Sports fans take note – Major League Baseball Advanced Media (MLBAM) and the National Hockey League (NHL) are teaming up. The two are going to start co-selling an online video package where out-of-market game subscriptions for both leagues will be marketed in tandem. According to The Sports Business Journal, this deal “marks a rare level [...]

Online Video Continues to Grow

As more data about 2008 internet usage in the US is released, online video increasingly looks like one of the year’s big winners.  US internet users viewed 12.7 billion online videos during November 2008 alone, up more than one-third over November 2007, according to data released last month by comScore Video Metrix.  comScore said more [...]

Online Ad Spending Will Climb by 8.9 Percent in 2009

Top industry analyst firm eMarketer predicts that online ad spending will increase slightly in 2009, from $23.6 billion to $25.7 billion.  In August, just before Wall Street’s meltdown, eMarketer predicted that spending would surge by 14%.  What does this mean for online video?  There is a silver lining.  eMarketer says that the strongest segment online [...]

Despite Economy, Venture Capitalists Still Betting on Online Video

According to an article in TV Week, investment firms that fund digital media still have money to devote to new ventures.  In the past month alone, venture capitalists at major investment firms have directed money into new-media properties, and they plan to keep doing so in the year ahead.  Yes, investment firms will be more [...]