Seventy-one new magazines launched in September, according to Samir “Mr. Magazine” Husni, the director of the Magazine Innovation Center at the University of Mississippi. Out of the 71, 18 of those titles have a frequency of four times a year or more. According to Husni, that brings the total number of print launches to 528 so far this year. “The light at the end of the tunnel is not the train coming,” Husni told Min.
Industry buzz launches, magazine, Min, Mr. Magazine, Samir Husni
Last month was the best February yet for magazine launches, according to Samir Husni, aka Mr. Magazine. In a recent blog entry, he reports: “81 new titles appeared for the first time on the nation’s newsstands in February.” Husni, who is launching a Magazine Innovation Center this August, attributes the surge of launches to publishers thinking “out of the box” and exploring new options for print and subscription models. These publishers have responded to the recession with innovation and creativity, and we applaud them.
Industry buzz innovation, launches, magazine, publishing, recession, Samir Husni