targeting

Launch: Your Guide to Better Living

your guide to better living

New York Times Company will soon launch a version of all the news that’s fit to print specifically for baby boomers.

Launch: Exhibition Magazine

exhibition magazine thumbnail

Talk about targeted content: Newly launched luxury magazine, Exhibition, produces one issue annually and focuses all editorial around one subject.

Launch: Bask Magazine

bask magazine thumbnail

Sometimes, it’s the finer things in life that make you smile. And a new Southern California magazine called Bask thinks that’s perfectly OK. Debuting in November with a quarterly lifestyle publication, the magazine is intended to celebrate luxury in all forms—dining, haute couture, home décor and travel, to name a few.

Are You Spamming in Real Life?

spam in real life

This morning on my way to work, I saw someone handing out business magazines at the top of the Metro escalator. Being a media nerd, and feeling the beginnings of a blog post germinate, I stood and watched for a while. I asked if I could take her picture (I thought maybe I could write [...]