technology

Gestures Above the Fold

extension eye above the fold

Back when wombats roamed the earth web pages were lengthy. Content flowed freely from top to abyssal bottom, tremendous grey trunks of text broken but rarely by an image or block. This was when “hypertext” was still the paradigm, when every term and notion merited a bit of blue underline guiding the patient reader to [...]

Lessons In Social Capitalism

social capitalism

By now you may have heard about Kickstarter.com, the web site where entrepreneurs with compelling ideas but empty pockets can go to crowdsource the financing they need to make their crazy dreams a reality. The site calls itself “a new way to fund and follow creativity,” and it functions as a platform for “patrons,” or [...]

Social Media Monitoring Made Simple

social media monitoring

If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand. There are tools. There are services. And there are case studies on how your organization can sift through social media static and glean out useful nuggets. [...]

5 Rules of Content That Will Never Change

hammurabi code

At least half of what I do all day long didn’t exist when I studied journalism in college. And I’m not that old. At that time, you wrote an article and it was published. The end. There was no updating it and certainly no tweeting it, no blogging about it, no linking it to other [...]

Launch: Project

project ipad app thumbnail

Sir Richard Branson of the Virgin Group debuted Project, his iPad-only digital publication, on Tuesday, Nov. 30. Branson is the first to launch a publication designed specifically for the iPad. His iPad-only publication precedes Rupert Murdoch’s release of The Daily. The monthly magazine focuses on entertainment, design, technology and entrepreneurs. Virgin Group describes Project as [...]

Magazine Apps: A History (So Far)

magazine apps

It’s been six months (OK, nearly seven) since the nerd world collectively paused and Mr. Jobs stood on his stage to debut that nifty little tablet thingy called the iPad (the what?! I remember thinking). Since then, sales estimates have ranged from 6 to 8 million, and we’re teetering on the brink of what is [...]

Launch: Travel + Leisure Digital Edition for iPad

travel and leisure magazine

Travel + Leisure, debuted its premiere digital edition for iPad this month. The first digital edition focuses on holiday travel and expands the brand’s digital media reach.

Video: Design of the Times

design of the times

It has only been 10 years, but magazine design has come of age in the digital world. It’s gone from page turning to page swiping, scrolling, and tapping. Suddenly your art director is bombarded by visual inspiration and influences. You can collaborate and get feedback at the speed of light. All of this is made [...]

One Size Fits All Content Publishing?

one size fits all content publishing

In the content publishing industry, we’re always discussing technology and how it could be applied to solve the little challenges of life. This article just popped up on our radar—which talks about the rise of designer Scott Dadich as the “Savior” of Condé Nast and how he became the new executive director of digital magazine [...]

Convince Me

Thumbnail image for Convince Me

So the inevitable conversation has finally arrived in my household, initiated by an innocent question by email: I think we should get android phones. Our phones are useless for anything other than calls, and everyone who has smartphones LOVES them. It really makes me wonder what we’re missing. Ever the late adopter, I have to [...]

The Masses Are the Media

masses are media

A long time ago, in a media landscape far, far away, there was a theory. The theory was a marketer’s dream. It was even given its own marketing-style nicknames like The Magic Bullet Theory and The Hypodermic Needle Model. According to the theory, communicating with an audience worked something like this: You load up your [...]

5 Ways Phone Calls Trump Email

rotary phone thumbnail

As much as I’ve always loved being a reporter, there’s something inherently nerve-wracking about picking up the phone to ask someone questions. But when I first started out in the 1990s, I had no choice. There was no email, at least not in most homes and offices. But, oh how the times have changed. A [...]

Tools Versus Toys

toy hammer

New inventions enter the marketplace on a daily basis. The range of products is wide – from kitchen gadgets to exercise products to social media monitoring devices – but they all sing the same chorus: “This product will change your life.” And they’re probably right. Incorporating a new product into your day-to-day routine will have [...]

Adobe ♥’s Avatools

ben stiller avatool

Have you seen the sneak peek video Adobe posted on YouTube for something called “Content-Aware Fill,” a feature to be included in Photoshop CS5? (The full Creative Suite 5, including updates for Photoshop, InDesign, Illustrator and much more was announced today and will ship in the coming month.) Check it out; the effect is pretty [...]

Excuse Me, Mr. Jobs, But Where’s The iMagRack?

thumbnail of ipad irainbow

With the imminent arrival of Apple’s iPad—initial orders deliver on April 3—the iHype has reached a fever pitch. Soon, anyone who feels the urge (and pays the price) can hold the magical, mystical tablet in his or her hot little hands and read a book, play a game or download tens of thousands of apps [...]

E-Readers, Digital Mags Galore

e-reader

The custom media industry is buzzing about today’s announcement of a digital storefront for publishers (read the AdAge story here), but that’s not the only thing going on in the print-to-digital content world… Conde Nast and Adobe are building a digital version of Wired magazine, according to the Wall Street Journal. The e-reader app will [...]

To e-Read or Not to e-Read?

sports illustrated on tablet

Last week Time Inc. released this video of how Sports Illustrated magazine could come to life in an e-reader. In response, the UK newspaper The Sun released this video, showing how it’s been the best handheld device for years.

Launch: Techland

Calling all geeks! Time launched a new website yesterday just for you (yes, another tech blog!). Techland, the spinoff from Time’s three-year-old Nerd World blog, is muscling itself into an already-crowded category. Its hand-selected editorial staff might be its saving grace, though. It’s led by Time tech editor Peter Ha, who up until September was [...]

Launch: DiscoveryNews.com

Introducing DiscoveryNews.com, the latest breakaway website from Discovery.com, which is destined to expand Discovery Communications’ science and technology news coverage. The new site features dedicated sections on tech, space, earth, archaeology, human, history and dinosaurs, as well as weekly in depth features on various topics. Discovery is also launching a dedicated iPhone and iPod Touch [...]

GQ Puts an Entire Issue in an App

Thumbnail image for GQ Puts an Entire Issue in an App

Coming this month to an iPhone near you: the December issue of your GQ magazine. Conde Nast has developed the technology to view the December issue’s content on Apple’s iPhone through a $2.99 app. This is the first time a major consumer magazine has made an entire issue available on a custom-built reader on an [...]

More Augmented Reality

Thumbnail image for More Augmented Reality

On the heels of Popular Science’s animated cover, InStyle’s 3-D Holiday Shopping Guide, and Entertainment Weekly’s in-book videos, Esquire is pulling out all the stops and making its entire December issue the Augmented Reality Issue. It’s the first time a magazine has used this technology (you hold up the magazine page to a webcam, triggering [...]

A Hulu for Glossies?

Thumbnail image for A Hulu for Glossies?

We can never resist a magazine or two when standing in the checkout line at Target. Now the retail chain is hoping to spawn similar magazine purchases online through a new digital magazine newsstand it has created in partnership with digital content provider Zinio. Target.com shoppers can order digital subscriptions, single copies, and archived copies [...]

Ma, My Magazine is Talking To Me!

Thumbnail image for Ma, My Magazine is Talking To Me!

Open up the Sept. 18 issue of Entertainment Weekly and CBS TV stars will greet you through high-quality video and audio. It’s true! The actors will appear on a paper-thin video player, packaged within a print ad spread for CBS and Pepsi. This “VIP” (video-to-print) technology invites readers to interact and watch five different videos—straight [...]

Truveo Relaunches Sites with Improved Video Search Tools

Truveo, the second largest search engine for video (YouTube is the first) announced this week that they are undergoing a major update to its website that makes it easier to find video online. Truveo says that the updated search engine has: – A comprehensive global video index: With more than 350 million online videos from [...]