TMG on Video

How Betty Crocker is Baking Content Marketing Success

Betty Crocker found a great recipe for content marketing success. (I know, that pun was hard to swallow.) When food brand giant and cultural icon Betty Crocker, a brand owned by General Mills, wasn’t having success online they developed a digital video series centered around solving common problems for at-home chefs. Since launching in 2008, [...]

Kenny Powers, K-Swiss, and the Ramifications of Viral Success

By now, you’ve probably seen the radical campaign from K-Swiss where Kenny Powers (a fictional character played by Danny McBride) takes over as CEO (ahem, mother***king CEO) of the company and reinvents their image via profanity-laced one-liners and no shortage of comic gold. (If you haven’t, scroll down for the video. Make sure you’re wearing [...]

Bringing Content to Life: 5 Tips for Creating Online Video

better online video content with michael mccarthy

You don’t have to be Martin Scorsese to create online video for your brand. But that doesn’t mean you can just whip out a shaky hand-held camera and videotape a squirrel riding a skateboard with bizarre ambient sounds in the background. So how do you use online video to extend the pages of your print [...]

Herding Cats, Shepherding Brand Awareness

You don’t even have to be a cat lover to be sucked into this week’s viral video. One hundred untrained housecats were let loose in a British IKEA store (overnight; no customers; and they vacuumed after, don’t worry). The curious creatures explored, climbed, and chased each other around the familiar furniture. With all the right [...]

Video: Design of the Times

It has only been 10 years, but magazine design has come of age in the digital world. It’s gone from page turning to page swiping, scrolling, and tapping. Suddenly your art director is bombarded by visual inspiration and influences. You can collaborate and get feedback at the speed of light. All of this is made [...]

The Numbers Don’t Lie…Usually

Data can be a double-edged sword. On one hand, access to information can provide insights that assist in making decisions that help move your organization forward. On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done. So where do [...]

Good Clean Fun

Sometimes you see marketing done so well that it makes you want to give a high-five to everyone in sight. Marketing like Wrigley’s smart branded content initiative for their Orbits chewing gum brand (starring Jason Bateman and Will Arnett – the comic geniuses perhaps most famous for their work on Arrested Development). The premise?

YouTube’s First Video

Today is the 5th anniversary of YouTube. Do you remember what it was like before online video? It’s really come a long way in such a short amount of time. And in that time, we’ve discovered that watching a cat flush a toilet is hilarious and fun to watch, As is serious made-for-web content that [...]

Love This Video: New York Times’ Daily “TimesCast”

To feed consumer demand for video (and to get more mileage out of existing content), The New York Times has launched “TimesCast,” a daily video which summarizes the “big news stories of the day,” according to their website. Viewers not only get to watch senior editors discuss the issues of the day, but also get [...]

Video: 7 Deadly Sins of Email Marketing

With all the shiny toys littering the media landscape (we’re looking at you iPad, and your social media friends), it’s easy to forget about some of the less glamorous – but just as effective – ways of communicating with your audience, like email newsletters. What email lacks in novelty, it certainly makes up for in [...]

Behind the Scenes at Vanity Fair’s Oscar Party

Vanity Fair’s annual Oscar party is typically reserved for A-list celebrities, but the magazine used video to give their audience a sneak peak without cramping any celebrities’ style.

The Last Decade – Told By Magazines

ASME and the MPA released this video that tells the story of the last decade (2000 to 2009) in magazine covers. We love!

Tufts University Applicants Submit Videos with Application

College admissions are getting more and more competitive by the year. No longer do high SAT scores, athletic achievements, good grades or winning personalities guarantee admission to prestigious universities. This year, the admissions office at Tufts is allowing applicants to submit one-minute videos that “says something about you.” The New York Times today reports that [...]

RIP Joost

Joost, the online video service brought to you by the founders of Skype and Kazaa, was one of the first video platforms to offer professionally produced video programming for free. They were backed by CBS and Viacom and had big syndication deals. Joost was acquired by Adconion Media, who said in a statement that “Video is [...]

Google to Buy Brightcove?

According to PaidContent.org, there’s a rumor going around that Google, who famously bought YouTube for more than $1 billion in 2006, may be looking to buy Brightcove, which offers a more sophisticated player and hosts higher quality videos. Publishers from the New York Times to Time Inc to us here at TMG use Brightcove – [...]

Online Video To Be As Common As Search, Email

A recent study by eMarketer shows that online video is continuing its trajectory into web users’ daily lives. This latest study says that the number of U.S. online video viewers will grow to 188 million in 2013, from 144 million in 2009 according to eMarketer. These figures represent individuals who download or stream video content [...]

New York Times: Online Videos Getting Longer

The New York Times reported today that online video publishers are no longer looking at the “under 2-minute rule” for online videos because of new web habits and faster internet connections. According to the New York Times: “The viral videos of YouTube 1.0 — dog-on-skateboard and cat-on-keyboard — are being supplemented by a new, more [...]

Study: Online Video Ad Spending in the US will Pass the $1 Billion Mark in 2011.

This is BIG news for publishers who have professionally produced video content online. According to MAGNA Global, a research division of the Interpublic Group, online video ad spending in the US will pass the $1 billion mark in 2011. MAGNA estimates that the market for online video ads will reach $699 million this year, a [...]

Martha Stewart Will Test Paid Online Video Downloads

Martha Stewart Omnimedia announced yesterday that the company will test a new model and start charging for online video downloads of Stewart’s archived TV show episodes and segments. An MSLO rep added that the paid video downloads will be an addition to its revenue stream and that the company is still committed to its free, [...]

Video of the Week: Count Me In

This week’s installment of “Video of the Week” is a promotion for “Count Me In,” a support network for women-owned businesses. The video promotes their campaign “Make Mine A $ Million”, a campaign to push women to raise their businesses’ revenues to the million dollar mark by using the resources provided by the non-profit. The [...]

Is Teen.com TV the new MTV?

Alloy Media + Marketing recently launched Teen.com TV, a digital entertainment network delivering original, short-form video programming tailored the youth audience. The TEEN.com Network has more than 20 million users, a major piece of the coveted always connected millennial market. TV Week ponders whether Teen.com TV could become a powerful brand for teens and tweens [...]

USA Today: More and More Marketers Choosing Online Video

USA Today has an article today about how fast online video is growing and how marketers from corporations and associations are turning to the medium to directly communicate with their audiences. USA Today interviewed Jeremy Allaire, CEO of Brightcove who said that most of his clients are NOT media companies but organizations like the AFL-CIO, [...]

Washington Post's "Voices of Power"

The Washington Post has an online video series called “Voices of Power” which features top Obama adminstration officals including Senior Adviser David Axelrod, Social Secretary Desiree Rogers and Obama campaign manager David Plouffe. The Obama administration has put an emphasis on allowing Americans to have access to the White House and this is a great [...]

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