TMG on Video

The New Online Video Landscape (and How to Take Advantage of it)

the new online video landscape

The online video landscape has changed about as quickly as people used to change channels before the days of DVR. Here are several ways things have changed in the world of online video.

How Betty Crocker is Baking Content Marketing Success

betty crocker content marketing success

Betty Crocker found a great recipe for content marketing success. (I know, that pun was hard to swallow.) When food brand giant and cultural icon Betty Crocker, a brand owned by General Mills, wasn’t having success online they developed a digital video series centered around solving common problems for at-home chefs. Since launching in 2008, [...]

Kenny Powers, K-Swiss, and the Ramifications of Viral Success

kenny powers viral video

By now, you’ve probably seen the radical campaign from K-Swiss where Kenny Powers (a fictional character played by Danny McBride) takes over as CEO (ahem, mother***king CEO) of the company and reinvents their image via profanity-laced one-liners and no shortage of comic gold. (If you haven’t, scroll down for the video. Make sure you’re wearing [...]

Bringing Content to Life: 5 Tips for Creating Online Video

better online video content with michael mccarthy

You don’t have to be Martin Scorsese to create online video for your brand. But that doesn’t mean you can just whip out a shaky hand-held camera and videotape a squirrel riding a skateboard with bizarre ambient sounds in the background. So how do you use online video to extend the pages of your print [...]

Video: How to Kill Your Corporate Blog

how to kill your corporate blog

Having a corporate voice in social media is no longer recommended—it’s required. But what should that voice sound like? Corporate social media strategist Debbie Weil has answers. Named one of the Most Influential Women in Technology this year by Fast Company, Debbie Weil is an author, speaker and corporate social media strategist who helps communicate [...]

Herding Cats, Shepherding Brand Awareness

ikea herding cats

You don’t even have to be a cat lover to be sucked into this week’s viral video. One hundred untrained housecats were let loose in a British IKEA store (overnight; no customers; and they vacuumed after, don’t worry). The curious creatures explored, climbed, and chased each other around the familiar furniture. With all the right [...]

Video: Design of the Times

design of the times

It has only been 10 years, but magazine design has come of age in the digital world. It’s gone from page turning to page swiping, scrolling, and tapping. Suddenly your art director is bombarded by visual inspiration and influences. You can collaborate and get feedback at the speed of light. All of this is made [...]

The Numbers Don’t Lie…Usually

data visualized thumbnail

Data can be a double-edged sword. On one hand, access to information can provide insights that assist in making decisions that help move your organization forward. On the other hand, access to information can cause the onset of organizational paralysis, where mountains of data serve as roadblocks to actually getting anything done. So where do [...]

Good Clean Fun

orbits prom date

Sometimes you see marketing done so well that it makes you want to give a high-five to everyone in sight. Marketing like Wrigley’s smart branded content initiative for their Orbits chewing gum brand (starring Jason Bateman and Will Arnett – the comic geniuses perhaps most famous for their work on Arrested Development). The premise?

YouTube’s First Video

youtubes first video

Today is the 5th anniversary of YouTube. Do you remember what it was like before online video? It’s really come a long way in such a short amount of time. And in that time, we’ve discovered that watching a cat flush a toilet is hilarious and fun to watch, As is serious made-for-web content that [...]