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We spent the last month looking back at the first decade, and now we’re ready to look forward. What’s going to happen in the custom media industry in 2010? Do we need to get out our credit cards to read content online? Change our magazine format to read better on the new tablets? Start looking for a return on those viral videos?

In this featured video, your favorite TMGers predict the five ways content will change this year. Communications Manager Rebecca Loveridge predicts new devices will put the emphasis back on original, quality content. Principal Richard Creighton believes people will start paying for content. Video Publishing Director Kate Ottenberg says publishers will focus on ROI with online video programming. Washington Flyer Editor Michael McCarthy says magazines will walk back from the plank. Social Media Director Andrew Hanelly believes social media will get fragmented.

How do you think content will change in 2010? Tell us!

Industry buzz 2010, content, devices, magazine, mobile, predictions, ROI, social media, tablets, TMG, video

This month’s issue of FOLIO magazine features a column by TMG’s very own Jane Ottenberg. Titled “Give Print a Chance,” the piece explains how hype, not reality, is hurting the print business. Take a look, and tell us your thoughts.

Jane also used the space in FOLIO to launch a campaign to fight back against the “print-is-dead” naysayers. In her column she wrote: “Journalistic content isn’t dead. And neither are magazines. Let’s get out of the collective bomb shelter and start fighting back. There are all kinds of good magazine stories out there.” Inspired, Jane launched MagazineROIStories.com, an interactive blog for everyone in the media business to contribute their ROI stories to and use as a resource. Users can post their stories, positive press or benefits of magazines. Check it out.

Industry buzz FOLIO, launch, magazines, ROI, TMG