Launch: Travels with Rick Steves
December 21st, 2009
Rick Steves might be made of gold. He’s got travel shows and travel books. He’s even got travel tours and travel clothing lines. And soon you can get his travel magazine, published by the Smithsonian, on newsstands.
According to FOLIO, the publication, tentatively titled Smithsonian Presents: Travels with Rick Steves, is expected to have a distribution of more than 100,000. Entirely written by Steves (where does the man find the time?!), it will spotlight destinations based on his personal travels and will include service features, tips and advice.
Look for it on newsstands May 4, 2010. Then check out the digital companion from Smithsonian.com.
Some might say now isn’t the best time to launch a travel magazine. But entrepreneur Greg Sullivan would beg to differ. Sullivan has hand-selected a top-notch publishing team and is putting $10 million of his own money into his new project, 
American Express, Time Inc. and CNN are launching a new take on the travel guide with “Weekend Getaways,” an initiative that delivers travel content through print, online, mobile and broadcast. It’s a smart cross-brand, multiple-format solution jumping off the success of last year’s Infiniti-sponsored “City Guides” initiative. The three-part “Weekend Getaways” booklet will run in the April, July and October issues of Travel + Leisure and a few other American Express Publishing and Time Inc. titles. Solely sponsored by Infiniti, the in-magazine booklets will cover nine Weekend Getaways in the Northeast, Southwest, and the West. Then, CNN and its airport network will air the travel segments, beginning this month and running through September. In addition to the print and television outlets, dedicated websites, 
