Launch: Get Married Magazine
Get Married, a wedding planning resource company that encompasses a website and shows on Lifetime Television, just announced the launch of a third platform: a semi-annual glossy national magazine. The first issue, scheduled to publish in October, is tagged as a “new shopping and trend guide for the savvy bride.” The first several issues will be 96 pages, and will be distributed to approximately 300,000 brides. It will grow its audience by giving away its first few issues for free to brides, retailers, wedding and industry professionals, and bridal show and event producers. Former skirt! magazine editor Stephanie Davis, who has written for GQ, Self, Brides and Gourmet, is the executive editor of Get Married magazine, spearheading the editorial, creative and integration with its show on Lifetime Television and with Get Married.com. She is working closely with Jill Meister, the editor-in-chief of GetMarried.com and former CBS Early Show producer.
American Express, Time Inc. and CNN are launching a new take on the travel guide with “Weekend Getaways,” an initiative that delivers travel content through print, online, mobile and broadcast. It’s a smart cross-brand, multiple-format solution jumping off the success of last year’s Infiniti-sponsored “City Guides” initiative. The three-part “Weekend Getaways” booklet will run in the April, July and October issues of Travel + Leisure and a few other American Express Publishing and Time Inc. titles. Solely sponsored by Infiniti, the in-magazine booklets will cover nine Weekend Getaways in the Northeast, Southwest, and the West. Then, CNN and its airport network will air the travel segments, beginning this month and running through September. In addition to the print and television outlets, dedicated websites, 
